How popular isBrooklinen in search?
In August 2026, there were an estimated 163K branded searches for Brooklinen worldwide which held steady over the last 11 months. Brooklinen holds 29.3% estimated Share of Search among premium bedding brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Brooklinen29.3%
Cozy Earth22.3%
Boll & Branch22%
Piglet in Bed14.5%
Parachute11.9%
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Which premium bedding brands compete with Brooklinen?
Share of Search by month for Brooklinen, Cozy Earth, Boll & Branch, Piglet in Bed, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 36.5% | 19.1% | 10.5% | 7.6% |
| Nov 2025 | 26.5% | 37.5% | 19% | 10.9% | 6.2% |
| Dec 2025 | 23.4% | 39.5% | 20.3% | 11.1% | 5.7% |
| Jan 2026 | 21.1% | 29% | 15.7% | 12.3% | 21.9% |
| Feb 2026 | 24.4% | 33.1% | 18% | 11.8% | 12.7% |
| Mar 2026 | 26.6% | 31.2% | 23.4% | 10.6% | 8.2% |
| Apr 2026 | 27.6% | 30.7% | 22.6% | 11.3% | 7.8% |
| May 2026 | 28.7% | 29.8% | 22.2% | 9.7% | 9.6% |
| Jun 2026 | 29% | 26.3% | 25.8% | 11.6% | 7.4% |
| Jul 2026 | 27.3% | 23.9% | 25.3% | 13.7% | 9.7% |
| Aug 2026 | 29.3% | 22.3% | 22% | 14.5% | 11.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.3% | 163K | +1.1% | +2 points | |
| 2, moved from 3rd to 2nd | 22.3% | 124K | -12.3% | -1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22% | 123K | -18% | -3.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.5% | 80.8K | -0.39% | +0.8 points | |
| 5, held 5th | 11.9% | 66.1K | +15.3% | +2.2 points |
29.3%
held 1st · 163K estimated branded searches · +1.1% vs prior month · +2 points
22.3%
moved from 3rd to 2nd · 124K estimated branded searches · -12.3% vs prior month · -1.7 points
22%
moved from 2nd to 3rd · 123K estimated branded searches · -18% vs prior month · -3.3 points
14.5%
held 4th · 80.8K estimated branded searches · -0.39% vs prior month · +0.8 points
11.9%
held 5th · 66.1K estimated branded searches · +15.3% vs prior month · +2.2 points
Compare search popularity between Brooklinen and its closest rivals
How has branded search demand for Brooklinen changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brooklinen worldwide held steady, from 159K to 163K.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among premium bedding brands worldwide increased from 26.4% to 29.3%.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among premium bedding brands worldwide peaked at 29.3% in August 2026 and was lowest at 21.1% in January 2026.
- Across the 11 months ending August 2026, Brooklinen rose from 2nd to 1st among premium bedding brands worldwide.
How did search popularity change for premium bedding brands worldwide in August 2026?
5 changes
In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.
In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.
In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 13.7% to 14.5%.
In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.
In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.
How is Brooklinen measured?
Brandwave collects information about searches that people make online using Brooklinen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- brooklinen
- brooklinen bedding
- brooklinen classic
- brooklinen com
- brooklinen linen
- brooklinen luxe
- brooklinen sheets
- linen brooklinen
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Is Brooklinen your brand?
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