Brandwave

Brooklinen vs LilySilk:Which is more popular?

In September 2026, LilySilk had more branded searches than Brooklinen among silk pillowcase brands worldwide. LilySilk had about 880 branded searches, while Brooklinen had 390. LilySilk made up 1.3% of all silk pillowcase brand searches we track, and Brooklinen accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about silk pillowcase brands, Brooklinen and LilySilk each appeared in one of the five answers. Brooklinen and LilySilk were each mentioned first in one of the two answers that named either.

Among silk pillowcase brands worldwide in September 2026

Who do people search for more?

LilySilk, about 2 searches for every 1 for Brooklinen

LilySilk 880 searchesBrooklinen 390 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Brooklinen in 1 of 5LilySilk in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Brooklinen first in 1LilySilk first in 1

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Top silk pillowcase brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LilySilk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brooklinen and LilySilk were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fishers Finery1st
  2. Quince2nd
  3. Slip3rd
  4. Blissy4th
  5. Brooklinen5th
  6. LilySilk6th
  7. Mulberry Park Silks7th
  8. Kitsch–
  9. ZimaSilk–
  10. Alaska Bear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about silk pillowcase brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Brooklinen or LilySilk more popular in search?

This chart shows how often people search Google for Brooklinen and LilySilk by name. Each line represents a brand's share of searches for all ten silk pillowcase brands we track, month by month, from English-language searches worldwide.

Brooklinen and LilySilk among silk pillowcase brands worldwide, by month

Share of searches by month for LilySilk, Brooklinen. The figures are in the table below the chart.

View monthly share of searches table
MonthBlissySlipKitschFishers FineryQuinceMulberry Park SilksLilySilkZimaSilkBrooklinenAlaska Bear
Oct 202577.6%8.5%3.7%3.1%2.1%1.3%1.3%1.3%0.76%0.34%
Nov 202575%9.2%5%3.3%3.3%0.99%0.99%0.81%1.2%0.2%
Dec 202571.7%9.6%6.4%4.3%2.3%1.3%1.9%0.85%1.3%0.26%
Jan 202666.7%13.4%4.9%4%4.9%1.8%1.4%1.4%1.1%0.35%
Feb 202658.3%23.3%5.7%3.1%3.1%1.3%1.1%1.3%2.5%0.34%
Mar 202667.8%13.1%5.8%3.8%3.2%2.1%1.2%1.7%0.78%0.42%
Apr 202664.6%15.3%6.8%3.7%3.7%2%1.4%1.5%0.74%0.32%
May 202658.9%13.9%13.9%3.4%4.1%1.8%1.4%1.4%0.83%0.37%
Jun 202655.3%12.1%18.1%3.6%5.4%1.5%1.3%1.5%0.88%0.39%
Jul 202649.7%11.7%21.5%2.8%9.6%1.2%1%1.2%0.85%0.31%
Aug 202658.5%8.5%15.7%3.8%8.5%1.7%1.1%1.3%0.62%0.27%
Sep 202669.2%10.1%8.3%3.7%3.7%1.5%1.3%1.3%0.6%0.26%

How has the Brooklinen and LilySilk comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Brooklinen took it in November 2025, LilySilk took it in December 2025, Brooklinen took it in February 2026, LilySilk took it in March 2026.
  • Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide moved from 0.76% to 0.6%, and its estimated monthly branded searches moved from 590 to 390.
  • Across the 12 months ending September 2026, LilySilk’s share of searches among silk pillowcase brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for silk pillowcase brands worldwide in September 2026?

2 changes

  1. In September 2026, LilySilk rose from 8th to 7th among silk pillowcase brands worldwide.

  2. Estimated monthly branded searches for Brooklinen worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brooklinen’s and LilySilk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooklinen

1 branded search term

  • brooklinen silk pillowcase

LilySilk

1 branded search term

  • lilysilk pillowcase

How the Brand Demand Index is measured

Other head-to-heads among silk pillowcase brands

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