Brooklinen vs Frontgate:Which is searched more?
In September 2026, Brooklinen had more branded searches than Frontgate among towel brands worldwide. Brooklinen had about 165,000 branded searches, while Frontgate had 135,000. Brooklinen made up 1.5% of all towel brand searches we track, and Frontgate accounted for 1.3%. These are worldwide searches for English-language branded terms.
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Is Brooklinen or Frontgate more popular in search?
Compare the towel brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Brooklinen, Frontgate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | Dunelm | Pottery Barn | Sheridan | Brooklinen | Frontgate | Christy | Sanderson | Bedeck | Parachute | Onsen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 33.2% | 18.2% | 3.8% | 1.1% | 1.1% | 1.3% | 0.4% | 0.22% | 0.18% | 0.01% |
| Nov 2025 | 39.2% | 26.2% | 21.4% | 3.4% | 1.6% | 1.3% | 6.4% | 0.26% | 0.14% | 0.17% | 0.01% |
| Dec 2025 | 43% | 28.7% | 19.3% | 4.1% | 1.2% | 0.95% | 2.1% | 0.35% | 0.16% | 0.16% | <0.01% |
| Jan 2026 | 38.4% | 31.4% | 21% | 4.4% | 1% | 1% | 1.9% | 0.46% | 0.21% | 0.14% | <0.01% |
| Feb 2026 | 34% | 34% | 22.7% | 4.4% | 1.1% | 1.1% | 1.7% | 0.5% | 0.23% | 0.15% | 0.01% |
| Mar 2026 | 33.8% | 33.8% | 22.6% | 4.7% | 1.4% | 1.4% | 1.4% | 0.5% | 0.27% | 0.18% | 0.01% |
| Apr 2026 | 34.6% | 34.6% | 18.9% | 4.8% | 1.4% | 1.7% | 3.1% | 0.51% | 0.28% | 0.19% | 0.01% |
| May 2026 | 35% | 35% | 19.1% | 4.6% | 1.7% | 1.7% | 1.7% | 0.52% | 0.35% | 0.28% | 0.01% |
| Jun 2026 | 35.7% | 35.7% | 19.5% | 4.4% | 1.4% | 1.2% | 1.2% | 0.43% | 0.43% | 0.19% | 0.01% |
| Jul 2026 | 36.1% | 29.5% | 24.2% | 4.4% | 1.5% | 1.2% | 1.8% | 0.53% | 0.53% | 0.24% | <0.01% |
| Aug 2026 | 36.1% | 36.1% | 19.8% | 3.6% | 1.2% | 1.2% | 0.97% | 0.44% | 0.44% | 0.2% | 0.01% |
| Sep 2026 | 38.2% | 31.3% | 20.9% | 4.4% | 1.5% | 1.3% | 1% | 0.69% | 0.46% | 0.21% | 0.01% |
How has the Brooklinen and Frontgate comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Frontgate took it in April 2026, Brooklinen took it in June 2026.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among towel brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Frontgate’s share of searches among towel brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for towel brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Brooklinen worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brooklinen’s and Frontgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
1 branded search term
- brooklinen
Frontgate
1 branded search term
- frontgate
Other head-to-heads among towel brands
Ralph Lauren vs Dunelm: compare search popularity
Ralph Lauren vs Pottery Barn: compare search popularity- Ralph Lauren vs Sheridan: compare search popularity
- Dunelm vs Pottery Barn: compare search popularity
- Dunelm vs Sheridan: compare search popularity
- Pottery Barn vs Sheridan: compare search popularity
Put your own brand in this comparison
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