Brandwave

Brooklinen vs Slip:Which is more popular?

In September 2026, Slip had more branded searches than Brooklinen among silk pillowcase brands worldwide. Slip had about 6,600 branded searches, while Brooklinen had 390. Slip made up 10.1% of all silk pillowcase brand searches we track, and Brooklinen accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about silk pillowcase brands, Slip appeared in four of the five answers and Brooklinen in one. Slip was mentioned before Brooklinen in three out of four answers that named either.

Among silk pillowcase brands worldwide in September 2026

Who do people search for more?

Slip, about 17 searches for every 1 for Brooklinen

Slip 6.6K searchesBrooklinen 390 searches

Who does AI mention more?

Slip, mentioned in 4 of 5 answers, Brooklinen in 1

Slip in 4 of 5Brooklinen in 1 of 5

Who does AI recommend more?

Slip, named ahead of Brooklinen in 3 of 4 answers

Slip first in 3Brooklinen first in 1

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Top silk pillowcase brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Slip was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brooklinen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Slip was listed before Brooklinen in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fishers Finery1st
  2. Quince2nd
  3. Slip3rd
  4. Blissy4th
  5. Brooklinen5th
  6. LilySilk6th
  7. Mulberry Park Silks7th
  8. Kitsch–
  9. ZimaSilk–
  10. Alaska Bear–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blissy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fishers Finery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slip4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mulberry Park Silks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LilySilk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZimaSilk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alaska Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about silk pillowcase brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Brooklinen or Slip more popular in search?

This chart shows how often people search Google for Brooklinen and Slip by name. Each line represents a brand's share of searches for all ten silk pillowcase brands we track, month by month, from English-language searches worldwide.

Brooklinen and Slip among silk pillowcase brands worldwide, by month

Share of searches by month for Slip, Brooklinen. The figures are in the table below the chart.

View monthly share of searches table
MonthBlissySlipKitschFishers FineryQuinceMulberry Park SilksLilySilkZimaSilkBrooklinenAlaska Bear
Oct 202577.6%8.5%3.7%3.1%2.1%1.3%1.3%1.3%0.76%0.34%
Nov 202575%9.2%5%3.3%3.3%0.99%0.99%0.81%1.2%0.2%
Dec 202571.7%9.6%6.4%4.3%2.3%1.3%1.9%0.85%1.3%0.26%
Jan 202666.7%13.4%4.9%4%4.9%1.8%1.4%1.4%1.1%0.35%
Feb 202658.3%23.3%5.7%3.1%3.1%1.3%1.1%1.3%2.5%0.34%
Mar 202667.8%13.1%5.8%3.8%3.2%2.1%1.2%1.7%0.78%0.42%
Apr 202664.6%15.3%6.8%3.7%3.7%2%1.4%1.5%0.74%0.32%
May 202658.9%13.9%13.9%3.4%4.1%1.8%1.4%1.4%0.83%0.37%
Jun 202655.3%12.1%18.1%3.6%5.4%1.5%1.3%1.5%0.88%0.39%
Jul 202649.7%11.7%21.5%2.8%9.6%1.2%1%1.2%0.85%0.31%
Aug 202658.5%8.5%15.7%3.8%8.5%1.7%1.1%1.3%0.62%0.27%
Sep 202669.2%10.1%8.3%3.7%3.7%1.5%1.3%1.3%0.6%0.26%

How has the Brooklinen and Slip comparison changed over the last 12 months?

3 findings
  • Slip was ahead of Brooklinen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brooklinen’s share of searches among silk pillowcase brands worldwide moved from 0.76% to 0.6%, and its estimated monthly branded searches moved from 590 to 390.
  • Across the 12 months ending September 2026, Slip’s share of searches among silk pillowcase brands worldwide moved from 8.5% to 10.1%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for silk pillowcase brands worldwide in September 2026?

2 changes

  1. In September 2026, Slip overtook Kitsch and Quince to rank 2nd among silk pillowcase brands worldwide, with 10.1% of the searches.

  2. Estimated monthly branded searches for Brooklinen worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brooklinen’s and Slip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooklinen

1 branded search term

  • brooklinen silk pillowcase

Slip

1 branded search term

  • slip silk pillowcase

How the Brand Demand Index is measured

Other head-to-heads among silk pillowcase brands

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