Boll & Branch vs Brooklinen:Which is more popular by branded search?
In August 2026, Brooklinen had more branded searches than Boll & Branch among premium bedding brands worldwide. Brooklinen was estimated to have 163K branded searches compared to Boll & Branch’s 123K, and held a 29.3% Share of Search versus Boll & Branch’s 22%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Boll & Branch or Brooklinen?
Compare brands that offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brooklinen, Boll & Branch. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 36.5% | 19.1% | 10.5% | 7.6% |
| Nov 2025 | 26.5% | 37.5% | 19% | 10.9% | 6.2% |
| Dec 2025 | 23.4% | 39.5% | 20.3% | 11.1% | 5.7% |
| Jan 2026 | 21.1% | 29% | 15.7% | 12.3% | 21.9% |
| Feb 2026 | 24.4% | 33.1% | 18% | 11.8% | 12.7% |
| Mar 2026 | 26.6% | 31.2% | 23.4% | 10.6% | 8.2% |
| Apr 2026 | 27.6% | 30.7% | 22.6% | 11.3% | 7.8% |
| May 2026 | 28.7% | 29.8% | 22.2% | 9.7% | 9.6% |
| Jun 2026 | 29% | 26.3% | 25.8% | 11.6% | 7.4% |
| Jul 2026 | 27.3% | 23.9% | 25.3% | 13.7% | 9.7% |
| Aug 2026 | 29.3% | 22.3% | 22% | 14.5% | 11.9% |
| Sep 2026 | — | — | — | — | — |
How has the Boll & Branch and Brooklinen comparison changed over the last 12 months?
3 findings
- Brooklinen was ahead of Boll & Branch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide moved from 19.1% to 22%, and its estimated monthly branded searches moved from 115K to 123K.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among premium bedding brands worldwide moved from 26.4% to 29.3%, and its estimated monthly branded searches moved from 159K to 163K.
How did search popularity change for premium bedding brands worldwide in August 2026?
2 changes
In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.
In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.
How each brand is measured
Brandwave collects information about searches that people make online using Boll & Branch’s and Brooklinen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boll & Branch
7 branded search terms
- boll & branch
- boll & branch bedding
- boll & branch sheets
- boll and branch
- boll and branch bedding
- boll and branch sheets
- bollandbranch com
Brooklinen
8 branded search terms
- brooklinen
- brooklinen bedding
- brooklinen classic
- brooklinen com
- brooklinen linen
- brooklinen luxe
- brooklinen sheets
- linen brooklinen
Put your own brand in this comparison
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