Boll & Branch vs Parachute:Which is more popular by branded search?
In August 2026, Boll & Branch had more branded searches than Parachute among premium bedding brands worldwide. Boll & Branch was estimated to have 123K branded searches compared to Parachute’s 66.1K, and held a 22% Share of Search versus Parachute’s 11.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Boll & Branch or Parachute?
Compare brands that offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boll & Branch, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 36.5% | 19.1% | 10.5% | 7.6% |
| Nov 2025 | 26.5% | 37.5% | 19% | 10.9% | 6.2% |
| Dec 2025 | 23.4% | 39.5% | 20.3% | 11.1% | 5.7% |
| Jan 2026 | 21.1% | 29% | 15.7% | 12.3% | 21.9% |
| Feb 2026 | 24.4% | 33.1% | 18% | 11.8% | 12.7% |
| Mar 2026 | 26.6% | 31.2% | 23.4% | 10.6% | 8.2% |
| Apr 2026 | 27.6% | 30.7% | 22.6% | 11.3% | 7.8% |
| May 2026 | 28.7% | 29.8% | 22.2% | 9.7% | 9.6% |
| Jun 2026 | 29% | 26.3% | 25.8% | 11.6% | 7.4% |
| Jul 2026 | 27.3% | 23.9% | 25.3% | 13.7% | 9.7% |
| Aug 2026 | 29.3% | 22.3% | 22% | 14.5% | 11.9% |
| Sep 2026 | — | — | — | — | — |
How has the Boll & Branch and Parachute comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Parachute took it in January 2026, Boll & Branch took it in February 2026.
- Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide moved from 19.1% to 22%, and its estimated monthly branded searches moved from 115K to 123K.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide moved from 7.6% to 11.9%, and its estimated monthly branded searches moved from 45.8K to 66.1K.
How did search popularity change for premium bedding brands worldwide in August 2026?
2 changes
In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.
In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.
How each brand is measured
Brandwave collects information about searches that people make online using Boll & Branch’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boll & Branch
7 branded search terms
- boll & branch
- boll & branch bedding
- boll & branch sheets
- boll and branch
- boll and branch bedding
- boll and branch sheets
- bollandbranch com
Parachute
6 branded search terms
- parachute bedding
- parachute home
- parachute linen
- parachute percale
- parachute sheets
- parachutehome com
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