Boll & Branch vs Cozy Earth:Which is more popular by branded search?
In August 2026, Boll & Branch and Cozy Earth were level on Share of Search among premium bedding brands worldwide, with an estimated 123K versus 124K branded searches, at 22% and 22.3% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Boll & Branch vs Cozy Earth and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Boll & Branch or Cozy Earth?
Compare brands that offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cozy Earth, Boll & Branch. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 36.5% | 19.1% | 10.5% | 7.6% |
| Nov 2025 | 26.5% | 37.5% | 19% | 10.9% | 6.2% |
| Dec 2025 | 23.4% | 39.5% | 20.3% | 11.1% | 5.7% |
| Jan 2026 | 21.1% | 29% | 15.7% | 12.3% | 21.9% |
| Feb 2026 | 24.4% | 33.1% | 18% | 11.8% | 12.7% |
| Mar 2026 | 26.6% | 31.2% | 23.4% | 10.6% | 8.2% |
| Apr 2026 | 27.6% | 30.7% | 22.6% | 11.3% | 7.8% |
| May 2026 | 28.7% | 29.8% | 22.2% | 9.7% | 9.6% |
| Jun 2026 | 29% | 26.3% | 25.8% | 11.6% | 7.4% |
| Jul 2026 | 27.3% | 23.9% | 25.3% | 13.7% | 9.7% |
| Aug 2026 | 29.3% | 22.3% | 22% | 14.5% | 11.9% |
| Sep 2026 | — | — | — | — | — |
How has the Boll & Branch and Cozy Earth comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Boll & Branch took it in July 2026, Cozy Earth took it in August 2026.
- Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide moved from 19.1% to 22%, and its estimated monthly branded searches moved from 115K to 123K.
- Across the 11 months ending August 2026, Cozy Earth’s estimated Share of Search among premium bedding brands worldwide moved from 36.5% to 22.3%, and its estimated monthly branded searches moved from 220K to 124K.
How did search popularity change for premium bedding brands worldwide in August 2026?
2 changes
In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.
In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Boll & Branch’s and Cozy Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boll & Branch
7 branded search terms
- boll & branch
- boll & branch bedding
- boll & branch sheets
- boll and branch
- boll and branch bedding
- boll and branch sheets
- bollandbranch com
Cozy Earth
4 branded search terms
- cozy earth
- cozy earth bamboo sheets
- cozy earth bedding
- cozy earth com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.