Brandwave

Premium bedding brands:Which brands are most popular in search?

In August 2026, Brooklinen was the most searched among premium bedding brands worldwide, with an estimated 163K branded searches and 29.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brooklinen29.3%
  2. Cozy Earth22.3%
  3. Boll & Branch22%
  4. Piglet in Bed14.5%
  5. Parachute11.9%

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Share of SearchLeaderboard

Compare brands that offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among premium bedding brands worldwide, by month

Share of Search by month for Brooklinen, Cozy Earth, Boll & Branch, Piglet in Bed, Parachute. The figures are in the table below the chart.

View monthly share of search table
MonthBrooklinenCozy EarthBoll & BranchPiglet in BedParachute
Oct 202526.4%36.5%19.1%10.5%7.6%
Nov 202526.5%37.5%19%10.9%6.2%
Dec 202523.4%39.5%20.3%11.1%5.7%
Jan 202621.1%29%15.7%12.3%21.9%
Feb 202624.4%33.1%18%11.8%12.7%
Mar 202626.6%31.2%23.4%10.6%8.2%
Apr 202627.6%30.7%22.6%11.3%7.8%
May 202628.7%29.8%22.2%9.7%9.6%
Jun 202629%26.3%25.8%11.6%7.4%
Jul 202627.3%23.9%25.3%13.7%9.7%
Aug 202629.3%22.3%22%14.5%11.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Brooklinen

    29.3%

    held 1st · 163K estimated branded searches · +1.1% vs prior month · +2 points

  2. 2.Cozy Earth

    22.3%

    moved from 3rd to 2nd · 124K estimated branded searches · -12.3% vs prior month · -1.7 points

  3. 3.Boll & Branch

    22%

    moved from 2nd to 3rd · 123K estimated branded searches · -18% vs prior month · -3.3 points

  4. 4.Piglet in Bed

    14.5%

    held 4th · 80.8K estimated branded searches · -0.39% vs prior month · +0.8 points

  5. 5.Parachute

    11.9%

    held 5th · 66.1K estimated branded searches · +15.3% vs prior month · +2.2 points

Compare search popularity between leading brands

Which brand is most popular in search among premium bedding brands worldwide?

In August 2026, Brooklinen was the most searched among premium bedding brands worldwide, with an estimated 163K branded searches and 29.3% estimated Share of Search within this set. Cozy Earth is in 2nd place, 7 percentage points behind at 22.3% Share of Search.

Global premium bedding brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brooklinen26.4% → 29.3%29.3%Aug 202621.1%Jan 20262nd → 1st
Cozy Earth36.5% → 22.3%39.5%Dec 202522.3%Aug 20261st → 2nd
Boll & Branch19.1% → 22%25.8%Jun 202615.7%Jan 20263rd
Piglet in Bed10.5% → 14.5%14.5%Aug 20269.7%May 20264th
Parachute7.6% → 11.9%21.9%Jan 20265.7%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among premium bedding brands worldwide increased from 26.4% to 29.3%.
  • Across the 11 months ending August 2026, Cozy Earth’s estimated Share of Search among premium bedding brands worldwide decreased from 36.5% to 22.3%.
  • Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide increased from 19.1% to 22%.
  • Across the 11 months ending August 2026, Piglet in Bed’s estimated Share of Search among premium bedding brands worldwide increased from 10.5% to 14.5%.
  • Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide increased from 7.6% to 11.9%.
  • Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among premium bedding brands worldwide peaked at 29.3% in August 2026 and was lowest at 21.1% in January 2026.
  • Across the 11 months ending August 2026, Cozy Earth’s estimated Share of Search among premium bedding brands worldwide peaked at 39.5% in December 2025 and was lowest at 22.3% in August 2026.
  • Across the 11 months ending August 2026, Boll & Branch’s estimated Share of Search among premium bedding brands worldwide peaked at 25.8% in June 2026 and was lowest at 15.7% in January 2026.
  • Across the 11 months ending August 2026, Piglet in Bed’s estimated Share of Search among premium bedding brands worldwide peaked at 14.5% in August 2026 and was lowest at 9.7% in May 2026.
  • Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide peaked at 21.9% in January 2026 and was lowest at 5.7% in December 2025.
  • Across the 11 months ending August 2026, Brooklinen rose from 2nd to 1st among premium bedding brands worldwide.
  • Across the 11 months ending August 2026, Cozy Earth fell from 1st to 2nd among premium bedding brands worldwide.

How did search popularity change for premium bedding brands worldwide in August 2026?

  1. In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.

  2. In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.

  3. In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 13.7% to 14.5%.

  4. In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.

  5. In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.

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