Frette vs Piglet in Bed:Which is searched more?
In September 2026, Piglet in Bed had more branded searches than Frette among premium bedding brands worldwide. Piglet in Bed had about 78,500 branded searches, while Frette had 49,500. Piglet in Bed made up 12.2% of all premium bedding brand searches we track, and Frette accounted for 7.7%. These are worldwide searches for English-language branded terms.
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Is Frette or Piglet in Bed more popular in search?
Compare brands that offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Piglet in Bed, Frette. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute | Frette | SFERRA |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 32.2% | 16.2% | 9.8% | 7.2% | 7.8% | 1.6% |
| Nov 2025 | 25.8% | 34.5% | 16.6% | 10.4% | 6% | 5.6% | 1.1% |
| Dec 2025 | 23.1% | 35.7% | 17.9% | 10.8% | 5.6% | 5.8% | 1.2% |
| Jan 2026 | 20.5% | 25.9% | 12.9% | 11.8% | 21.4% | 6.2% | 1.2% |
| Feb 2026 | 24.9% | 25.8% | 15.4% | 11.8% | 13% | 7.6% | 1.5% |
| Mar 2026 | 27.7% | 23.6% | 20.6% | 10.8% | 8.5% | 7% | 1.7% |
| Apr 2026 | 28.5% | 25% | 18.2% | 11.4% | 8% | 7.4% | 1.5% |
| May 2026 | 28.5% | 25.2% | 18.6% | 9.4% | 9.5% | 7.4% | 1.5% |
| Jun 2026 | 29.5% | 20.5% | 21.9% | 11.5% | 7.5% | 7.4% | 1.8% |
| Jul 2026 | 27.7% | 19.4% | 21% | 13.4% | 9.8% | 7% | 1.7% |
| Aug 2026 | 28.5% | 19.7% | 17.9% | 13.6% | 11.5% | 7.1% | 1.7% |
| Sep 2026 | 29.6% | 21.4% | 19% | 12.2% | 8.5% | 7.7% | 1.5% |
How has the Frette and Piglet in Bed comparison changed over the last 12 months?
3 findings
- Piglet in Bed was ahead of Frette in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frette’s share of searches among premium bedding brands worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Piglet in Bed’s share of searches among premium bedding brands worldwide moved from 9.8% to 12.2%, and its estimated monthly branded searches moved from 62.2K to 78.5K.
How did search popularity change for premium bedding brands worldwide in September 2026?
2 changes
In September 2026, Frette gained share of searches among premium bedding brands worldwide, from 7.1% to 7.7%.
In September 2026, Piglet in Bed lost share of searches among premium bedding brands worldwide, from 13.6% to 12.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Frette’s and Piglet in Bed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frette
1 branded search term
- frette
Piglet in Bed
3 branded search terms
- piglet in bed bedding
- piglet in bed linen
- pigletinbed
Other head-to-heads among premium bedding brands
Brooklinen vs Cozy Earth: compare search popularity
Brooklinen vs Boll & Branch: compare search popularity- Brooklinen vs Piglet in Bed: compare search popularity
Brooklinen vs Parachute: compare search popularity- Cozy Earth vs Boll & Branch: compare search popularity
- Cozy Earth vs Piglet in Bed: compare search popularity
Put your own brand in this comparison
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