Brandwave

How popular isPiglet in Bed in search?

In August 2026, there were an estimated 80.8K branded searches for Piglet in Bed worldwide which is up 27.3% over the last 11 months. Piglet in Bed holds 14.5% estimated Share of Search among premium bedding brands worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brooklinen29.3%
  2. Cozy Earth22.3%
  3. Boll & Branch22%
  4. Piglet in Bed14.5%
  5. Parachute11.9%
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Which premium bedding brands compete with Piglet in Bed?

Piglet in Bed against premium bedding brands worldwide, by month

Share of Search by month for Brooklinen, Cozy Earth, Boll & Branch, Piglet in Bed, Parachute. The figures are in the table below the chart.

View monthly share of search table
MonthBrooklinenCozy EarthBoll & BranchPiglet in BedParachute
Oct 202526.4%36.5%19.1%10.5%7.6%
Nov 202526.5%37.5%19%10.9%6.2%
Dec 202523.4%39.5%20.3%11.1%5.7%
Jan 202621.1%29%15.7%12.3%21.9%
Feb 202624.4%33.1%18%11.8%12.7%
Mar 202626.6%31.2%23.4%10.6%8.2%
Apr 202627.6%30.7%22.6%11.3%7.8%
May 202628.7%29.8%22.2%9.7%9.6%
Jun 202629%26.3%25.8%11.6%7.4%
Jul 202627.3%23.9%25.3%13.7%9.7%
Aug 202629.3%22.3%22%14.5%11.9%
Sep 2026—————
  1. 1.Brooklinen

    29.3%

    held 1st · 163K estimated branded searches · +1.1% vs prior month · +2 points

  2. 2.Cozy Earth

    22.3%

    moved from 3rd to 2nd · 124K estimated branded searches · -12.3% vs prior month · -1.7 points

  3. moved from 2nd to 3rd · 123K estimated branded searches · -18% vs prior month · -3.3 points

  4. held 4th · 80.8K estimated branded searches · -0.39% vs prior month · +0.8 points

  5. 5.Parachute

    11.9%

    held 5th · 66.1K estimated branded searches · +15.3% vs prior month · +2.2 points

Compare search popularity between Piglet in Bed and its closest rivals

How has branded search demand for Piglet in Bed changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Piglet in Bed worldwide rose from 63.5K to 80.8K.
  • Across the 11 months ending August 2026, Piglet in Bed’s estimated Share of Search among premium bedding brands worldwide increased from 10.5% to 14.5%.
  • Across the 11 months ending August 2026, Piglet in Bed’s estimated Share of Search among premium bedding brands worldwide peaked at 14.5% in August 2026 and was lowest at 9.7% in May 2026.

How did search popularity change for premium bedding brands worldwide in August 2026?

  1. In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.

  2. In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.

  3. In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 13.7% to 14.5%.

  4. In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.

  5. In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.

How is Piglet in Bed measured?

Brandwave collects information about searches that people make online using Piglet in Bed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • piglet in bed
  • piglet in bed bedding
  • piglet in bed linen
  • piglet in bed sheets
  • pigletinbed com

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How the Brand Demand Index is measured

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Is Piglet in Bed your brand?

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