Parachute vs Piglet in Bed:Which is more popular by branded search?
In August 2026, Piglet in Bed had more branded searches than Parachute among premium bedding brands worldwide. Piglet in Bed was estimated to have 80.8K branded searches compared to Parachute’s 66.1K, and held a 14.5% Share of Search versus Parachute’s 11.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Parachute or Piglet in Bed?
Compare brands that offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Piglet in Bed, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 36.5% | 19.1% | 10.5% | 7.6% |
| Nov 2025 | 26.5% | 37.5% | 19% | 10.9% | 6.2% |
| Dec 2025 | 23.4% | 39.5% | 20.3% | 11.1% | 5.7% |
| Jan 2026 | 21.1% | 29% | 15.7% | 12.3% | 21.9% |
| Feb 2026 | 24.4% | 33.1% | 18% | 11.8% | 12.7% |
| Mar 2026 | 26.6% | 31.2% | 23.4% | 10.6% | 8.2% |
| Apr 2026 | 27.6% | 30.7% | 22.6% | 11.3% | 7.8% |
| May 2026 | 28.7% | 29.8% | 22.2% | 9.7% | 9.6% |
| Jun 2026 | 29% | 26.3% | 25.8% | 11.6% | 7.4% |
| Jul 2026 | 27.3% | 23.9% | 25.3% | 13.7% | 9.7% |
| Aug 2026 | 29.3% | 22.3% | 22% | 14.5% | 11.9% |
| Sep 2026 | — | — | — | — | — |
How has the Parachute and Piglet in Bed comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Parachute took it in January 2026, Piglet in Bed took it in March 2026.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide moved from 7.6% to 11.9%, and its estimated monthly branded searches moved from 45.8K to 66.1K.
- Across the 11 months ending August 2026, Piglet in Bed’s estimated Share of Search among premium bedding brands worldwide moved from 10.5% to 14.5%, and its estimated monthly branded searches moved from 63.5K to 80.8K.
How did search popularity change for premium bedding brands worldwide in August 2026?
2 changes
In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.
In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 13.7% to 14.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Parachute’s and Piglet in Bed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Parachute
6 branded search terms
- parachute bedding
- parachute home
- parachute linen
- parachute percale
- parachute sheets
- parachutehome com
Piglet in Bed
5 branded search terms
- piglet in bed
- piglet in bed bedding
- piglet in bed linen
- piglet in bed sheets
- pigletinbed com
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