How popular isCozy Earth in search?
In August 2026, there were an estimated 124K branded searches for Cozy Earth worldwide which is down 43.7% over the last 11 months. Cozy Earth holds 19.6% estimated Share of Search among premium bedding brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brooklinen25.9%
Piglet in Bed24.6%
Cozy Earth19.6%
Boll & Branch19.5%
Parachute10.5%
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Which premium bedding brands compete with Cozy Earth?
Share of Search by month for Brooklinen, Piglet in Bed, Cozy Earth, Boll & Branch, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Piglet in Bed | Cozy Earth | Boll & Branch | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 18.7% | 33.1% | 17.3% | 6.9% |
| Nov 2025 | 24% | 19.3% | 34% | 17.2% | 5.6% |
| Dec 2025 | 21.1% | 19.6% | 35.7% | 18.4% | 5.1% |
| Jan 2026 | 18.9% | 21.5% | 26% | 14.1% | 19.6% |
| Feb 2026 | 22% | 20.6% | 29.8% | 16.2% | 11.4% |
| Mar 2026 | 24.2% | 18.7% | 28.4% | 21.2% | 7.5% |
| Apr 2026 | 25% | 19.8% | 27.7% | 20.4% | 7.1% |
| May 2026 | 26.4% | 17.2% | 27.3% | 20.4% | 8.8% |
| Jun 2026 | 26.2% | 20.2% | 23.7% | 23.3% | 6.6% |
| Jul 2026 | 24.3% | 23.3% | 21.3% | 22.5% | 8.6% |
| Aug 2026 | 25.9% | 24.6% | 19.6% | 19.5% | 10.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.9% | 163K | +1.1% | +1.6 points | |
| 2, held 2nd | 24.6% | 155K | -0.21% | +1.2 points | |
| 3, moved from 4th to 3rd | 19.6% | 124K | -12.3% | -1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 19.5% | 123K | -18% | -3.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.5% | 66.1K | +15.3% | +1.9 points |
25.9%
Held 1st. 163K estimated branded searches, +1.1% vs prior month. Share +1.6 points.
24.6%
Held 2nd. 155K estimated branded searches, -0.21% vs prior month. Share +1.2 points.
19.6%
Moved from 4th to 3rd. 124K estimated branded searches, -12.3% vs prior month. Share -1.6 points.
19.5%
Moved from 3rd to 4th. 123K estimated branded searches, -18% vs prior month. Share -3.1 points.
10.5%
Held 5th. 66.1K estimated branded searches, +15.3% vs prior month. Share +1.9 points.
Compare search popularity between Cozy Earth and its closest rivals
How has branded search demand for Cozy Earth changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cozy Earth worldwide fell from 220K to 124K.
- Across the 11 months ending August 2026, Cozy Earth’s estimated Share of Search among premium bedding brands worldwide decreased from 33.1% to 19.6%.
- Across the 11 months ending August 2026, Cozy Earth’s estimated Share of Search among premium bedding brands worldwide peaked at 35.7% in December 2025 and was lowest at 19.6% in August 2026.
- Across the 11 months ending August 2026, Cozy Earth fell from 1st to 3rd among premium bedding brands worldwide.
How did search popularity change for premium bedding brands worldwide in August 2026?
5 changes
In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 8.6% to 10.5%.
In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 24.3% to 25.9%.
In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 23.3% to 24.6%.
In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 22.5% to 19.5%.
In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 21.3% to 19.6%.
How is Cozy Earth measured?
Brandwave collects information about searches that people make online using Cozy Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cozy earth
- cozy earth bamboo sheets
- cozy earth bedding
- cozy earth com
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Is Cozy Earth your brand?
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