Brandwave

Cozy Earth vs Ettitude:Which is searched more?

In September 2026, Cozy Earth had more branded searches than Ettitude among bamboo sheets brands worldwide. Cozy Earth had about 135,000 branded searches, while Ettitude had 5,400. Cozy Earth made up 17.7% of all bamboo sheets brand searches we track, and Ettitude accounted for 0.71%. These are worldwide searches for English-language branded terms.

Share of searches among bamboo sheets brands worldwide in September 2026Is Cozy Earth or Ettitude more popular in search?
Cozy Earth17.7%135K searches
vs
Ettitude0.71%5.4K searches

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Is Cozy Earth or Ettitude more popular in search?

Compare the bamboo sheets brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cozy Earth and Ettitude among bamboo sheets brands worldwide, by month

Share of searches by month for Cozy Earth, Ettitude. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenCozy EarthEcosaEttitudeLuxomeHush
Oct 202539.6%19.9%29.6%8.9%0.97%0.97%0.02%
Nov 202532%23.1%34.6%8.5%0.93%0.93%0.02%
Dec 202543%17.2%31.4%6.3%0.84%1.3%0.02%
Jan 202643.4%18%26.8%9.9%0.88%1.1%0.02%
Feb 202646.3%19.3%23.7%8.7%0.95%1.2%0.02%
Mar 202648.2%20.4%20.4%9.1%0.82%1%0.03%
Apr 202648%20.5%20.5%9.2%0.82%1%0.03%
May 202648.9%20.9%20.9%7.7%0.69%0.84%0.02%
Jun 202648.8%20.9%17%11.4%0.84%1%0.04%
Jul 202649.9%21.4%17.4%9.6%0.85%0.85%0.03%
Aug 202655%19.2%15.6%8.6%0.77%0.77%0.02%
Sep 202651.4%21.6%17.7%7.9%0.71%0.71%0.02%

How has the Cozy Earth and Ettitude comparison changed over the last 12 months?

3 findings
  • Cozy Earth was ahead of Ettitude in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cozy Earth’s share of searches among bamboo sheets brands worldwide moved from 29.6% to 17.7%, and its estimated monthly branded searches moved from 201K to 135K.
  • Across the 12 months ending September 2026, Ettitude’s share of searches among bamboo sheets brands worldwide moved from 0.97% to 0.71%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for bamboo sheets brands worldwide in September 2026?

2 changes
  1. In September 2026, Cozy Earth gained share of searches among bamboo sheets brands worldwide, from 15.6% to 17.7%.

  2. Estimated monthly branded searches for Ettitude worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cozy Earth’s and Ettitude’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cozy Earth

1 branded search term

  • cozy earth

Ettitude

1 branded search term

  • ettitude

How the Brand Demand Index is measured

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