Brandwave

How popular isCozy Earth in search?

In September 2026, there were an estimated 137K branded searches for Cozy Earth worldwide which is down 32.4% over the last 12 months. Cozy Earth holds 34.8% estimated Share of Search among bamboo sheets brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brooklinen48.1%
  2. Cozy Earth34.8%
  3. Ecosa15.3%
  4. Hush1.8%
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Which bamboo sheets brands compete with Cozy Earth?

Cozy Earth against bamboo sheets brands worldwide, by month

Share of Search by month for Brooklinen, Cozy Earth, Ecosa. The figures are in the table below the chart.

View monthly share of search table
MonthBrooklinenCozy EarthEcosaHush
Oct 202536.9%47.3%14.1%1.7%
Nov 202537%49.3%12%1.7%
Dec 202534.3%53.2%10.5%2%
Jan 202636.1%45.6%16.4%1.9%
Feb 202640.6%42.1%15.2%2.1%
Mar 202644%37.5%16.5%1.9%
Apr 202643.5%38.2%16.8%1.6%
May 202644.8%39.5%14.1%1.6%
Jun 202645.8%31.8%20.9%1.5%
Jul 202647.2%33.1%17.8%1.9%
Aug 202647.5%32.8%17.7%2%
Sep 202648.1%34.8%15.3%1.8%

  1. 1.Brooklinen

    48.1%

    Held 1st. 190K estimated branded searches, +16.6% vs prior month. Share +0.6 points.

  2. 2.Cozy Earth

    34.8%

    Held 2nd. 137K estimated branded searches, +22.2% vs prior month. Share +2 points.

  3. 3.Ecosa

    15.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Hush

    1.8%

    Held 4th. 7K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Cozy Earth and its closest rivals

Every comparison with Cozy Earth

How has branded search demand for Cozy Earth changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cozy Earth worldwide fell from 203K to 137K.
  • Across the 12 months ending September 2026, Cozy Earth’s estimated Share of Search among bamboo sheets brands worldwide decreased from 47.3% to 34.8%.
  • Across the 12 months ending September 2026, Cozy Earth’s estimated Share of Search among bamboo sheets brands worldwide peaked at 53.2% in December 2025 and was lowest at 31.8% in June 2026.
  • Across the 12 months ending September 2026, Cozy Earth fell from 1st to 2nd among bamboo sheets brands worldwide.

How did search popularity change for bamboo sheets brands worldwide in September 2026?

  1. In September 2026, Cozy Earth gained estimated Share of Search among bamboo sheets brands worldwide, from 32.8% to 34.8%.

  2. In September 2026, Brooklinen gained estimated Share of Search among bamboo sheets brands worldwide, from 47.5% to 48.1%.

  3. In September 2026, Ecosa lost estimated Share of Search among bamboo sheets brands worldwide, from 17.7% to 15.3%.

Where does Cozy Earth compete?

Cozy Earth is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Premium bedding brands2nd of 523.6%Show ranking
Bamboo sheets brands2nd of 434.8%Shown above
Duvet cover brands2nd of 336%Show ranking

How is Cozy Earth measured?

Brandwave collects information about searches that people make online using Cozy Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • cozy earth
  • cozy earth bedding

Do you work for Cozy Earth? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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