Sleepwear brands:Which are most popular?

Name: Sleepwear brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Lake Pajamas was the most searched sleepwear brand worldwide, accounting for 16.9% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, Lake Pajamas showed up in every answer. Lake Pajamas was recommended most often, coming first in two out of five responses.

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Top sleepwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lake Pajamas appeared every time. Lake Pajamas was recommended most often, coming first in two out of five answers. Eberjey was second, and Cozy Earth was third. Peter Alexander, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Lake Pajamas	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Eberjey	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Printfresh	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Cozy Earth	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Quince	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Petite Plume	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
SKIMS	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Lunya	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Peter Alexander	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Derek Rose	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Papinelle	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
PJ Salvage	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BedHead Pajamas	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Desmond & Dempsey	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Papinelle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PJ Salvage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BedHead Pajamas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Desmond & Dempsey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Asked ChatGPT
“Which pajama brand should I buy?”
1. 1Eberjey
2. 2Lake Pajamas
Asked ChatGPT
“What are the best pajama brands?”
1. 1Lake Pajamas
2. 2Eberjey
3. 3Petite Plume
4. 4Lunya
5. 5Printfresh
6. 6Cozy Earth
7. 7Quince
Asked ChatGPT
“What's the best pajama brand for hot sleepers?”
1. 1Cozy Earth
2. 2Quince
3. 3Eberjey
4. 4Lake Pajamas
Searched Google, AI Overview
“pajamas”
1. 1SKIMS
2. 2Lake Pajamas
3. 3Eberjey
Searched Google, AI Overview
“pajama sets”
1. 1Lake Pajamas
2. 2Printfresh

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which sleepwear brands do people search for most?

This chart shows how often people search Google for each sleepwear brand by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

Share of searches among sleepwear brands worldwide, by month

Month	Lake Pajamas	Peter Alexander	Eberjey	Petite Plume	Printfresh	SKIMS	Derek Rose	Cozy Earth	Lunya	Papinelle	PJ Salvage	BedHead Pajamas	Desmond & Dempsey	Quince
Oct 2025	16.2%	18.1%	13.3%	10.8%	7.3%	7.3%	4%	4%	4.9%	2.7%	4.9%	3.2%	2.7%	0.83%
Nov 2025	19.3%	14.4%	13%	10.6%	4.8%	15.8%	2.1%	5.8%	3.2%	1.7%	4.8%	1.7%	2.1%	0.7%
Dec 2025	16.7%	16.2%	11.2%	9.2%	5%	16.7%	2.7%	7.5%	3.4%	2.3%	4.1%	1.8%	2.3%	0.99%
Jan 2026	20%	14.3%	9%	9%	7.4%	11%	7.4%	4.9%	4.9%	2.7%	4%	2.2%	2.2%	0.96%
Feb 2026	21%	12.2%	9.4%	9.4%	6.3%	14%	5.1%	5.1%	5.1%	2.8%	4.2%	1.9%	2.3%	1.2%
Mar 2026	16.8%	20.9%	9.2%	9.2%	7.5%	11.3%	4.1%	3.4%	5%	3.4%	3.4%	2.3%	2.8%	0.77%
Apr 2026	18.4%	16.8%	10%	8.2%	10%	8.2%	4.5%	4.5%	5.5%	4.5%	3.7%	2.5%	2.5%	0.81%
May 2026	16.8%	18.8%	11.2%	9.2%	11.2%	6.2%	4.1%	4.1%	6.2%	4.1%	2.7%	2.2%	2.2%	0.89%
Jun 2026	18.9%	21.1%	10.3%	8.4%	8.4%	5.7%	4.6%	4.6%	4.6%	3.8%	3.1%	2.5%	3.1%	0.8%
Jul 2026	27.8%	11.4%	10.2%	6.8%	8.3%	12.4%	3.7%	4.6%	3.7%	3%	3%	2%	2%	0.93%
Aug 2026	17.2%	14.9%	11.5%	9.4%	11.5%	9.4%	5.2%	3.4%	4.2%	3.4%	3.4%	2.3%	2.8%	1.3%
Sep 2026	16.9%	12.6%	11.3%	11.3%	11.3%	9.3%	6.2%	4.1%	4.1%	3.4%	3.4%	2.8%	2.3%	1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Lake Pajamas	16.9%	74K	0%	-0.3 points
2, held 2nd	Peter Alexander	12.6%	55.3K	-14%	-2.3 points
3, held 3rd	Eberjey	11.3%	49.5K	0%	-0.2 points
4, moved from 5th to 4th	Petite Plume	11.3%	49.5K	+22.2%	+1.9 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Printfresh	11.3%	49.5K	0%	-0.2 pointsmoved from 4th to 5th
6, held 6th	SKIMS	9.3%	40.5K	0%	-0.2 points
7, held 7th	Derek Rose	6.2%	27.1K	+22.1%	+1 points
8, moved from 9th to 8th	Cozy Earth	4.1%	18.1K	+22.3%	+0.7 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Lunya	4.1%	18.1K	0%	-0.1 pointsmoved from 8th to 9th
10, held 10th	Papinelle	3.4%	14.8K	0%	-0.1 points
11, held 11th	PJ Salvage	3.4%	14.8K	0%	-0.1 points
12, moved from 13th to 12th	BedHead Pajamas	2.8%	12.1K	+22.2%	+0.5 pointsmoved from 13th to 12th
13, moved from 12th to 13th	Desmond & Dempsey	2.3%	9.9K	-18.2%	-0.5 pointsmoved from 12th to 13th
14, held 14th	Quince	1%	4.5K	-18.5%	-0.3 points

1.Lake Pajamas
16.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.Peter Alexander
12.6%
Held 2nd. 55.3K estimated branded searches, -14% vs prior month. Share -2.3 points.
3.Eberjey
11.3%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Petite Plume
11.3%
Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.
5.Printfresh
11.3%
Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.SKIMS
9.3%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Derek Rose
6.2%
Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +1 points.
8.Cozy Earth
4.1%
Moved from 9th to 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
9.Lunya
4.1%
Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.Papinelle
3.4%
Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.PJ Salvage
3.4%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.BedHead Pajamas
2.8%
Moved from 13th to 12th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
13.Desmond & Dempsey
2.3%
Moved from 12th to 13th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
14.Quince
1%
Held 14th. 4.5K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Cozy Earth sells other things too, so only its searches that name this product count here, like “cozy earth pajamas”.

Which brand is most popular in search among sleepwear brands worldwide?

14 brands

In September 2026, Lake Pajamas was the most searched among sleepwear brands worldwide, with an estimated 74K branded searches, 16.9% of all searches for the 14 we track. Peter Alexander is in 2nd place, 4.3 percentage points behind at 12.6%.

Global sleepwear brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Lake Pajamas	16.2% → 16.9%	27.8%Jul 2026	16.2%Oct 2025	2nd → 1st
Peter Alexander	18.1% → 12.6%	21.1%Jun 2026	11.4%Jul 2026	1st → 2nd
Eberjey	13.3% → 11.3%	13.3%Oct 2025	9%Jan 2026	3rd
Petite Plume	10.8% → 11.3%	11.3%Sep 2026	6.8%Jul 2026	4th
Printfresh	7.3% → 11.3%	11.5%Aug 2026	4.8%Nov 2025	5th
SKIMS	7.3% → 9.3%	16.7%Dec 2025	5.7%Jun 2026	6th
Derek Rose	4% → 6.2%	7.4%Jan 2026	2.1%Nov 2025	10th → 7th
Cozy Earth	4% → 4.1%	7.5%Dec 2025	3.4%Mar 2026	9th → 8th
Lunya	4.9% → 4.1%	6.2%May 2026	3.2%Nov 2025	7th → 9th
Papinelle	2.7% → 3.4%	4.5%Apr 2026	1.7%Nov 2025	13th → 10th
PJ Salvage	4.9% → 3.4%	4.9%Oct 2025	2.7%May 2026	8th → 11th
BedHead Pajamas	3.2% → 2.8%	3.2%Oct 2025	1.7%Nov 2025	11th → 12th
Desmond & Dempsey	2.7% → 2.3%	3.1%Jun 2026	2%Jul 2026	12th → 13th
Quince	0.83% → 1%	1.3%Aug 2026	0.7%Nov 2025	14th

Each finding as a sentence

Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide increased from 16.2% to 16.9%.
Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands worldwide decreased from 18.1% to 12.6%.
Across the 12 months ending September 2026, Eberjey’s share of searches among sleepwear brands worldwide decreased from 13.3% to 11.3%.
Across the 12 months ending September 2026, Printfresh’s share of searches among sleepwear brands worldwide increased from 7.3% to 11.3%.
Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide increased from 7.3% to 9.3%.
Across the 12 months ending September 2026, Derek Rose’s share of searches among sleepwear brands worldwide increased from 4% to 6.2%.
Across the 12 months ending September 2026, Lunya’s share of searches among sleepwear brands worldwide decreased from 4.9% to 4.1%.
Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands worldwide increased from 2.7% to 3.4%.
Across the 12 months ending September 2026, PJ Salvage’s share of searches among sleepwear brands worldwide decreased from 4.9% to 3.4%.
Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide peaked at 27.8% in July 2026 and was lowest at 16.2% in October 2025.
Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands worldwide peaked at 21.1% in June 2026 and was lowest at 11.4% in July 2026.
Across the 12 months ending September 2026, Eberjey’s share of searches among sleepwear brands worldwide peaked at 13.3% in October 2025 and was lowest at 9% in January 2026.
Across the 12 months ending September 2026, Petite Plume’s share of searches among sleepwear brands worldwide peaked at 11.3% in September 2026 and was lowest at 6.8% in July 2026.
Across the 12 months ending September 2026, Printfresh’s share of searches among sleepwear brands worldwide peaked at 11.5% in August 2026 and was lowest at 4.8% in November 2025.
Across the 12 months ending September 2026, SKIMS’s share of searches among sleepwear brands worldwide peaked at 16.7% in December 2025 and was lowest at 5.7% in June 2026.
Across the 12 months ending September 2026, Derek Rose’s share of searches among sleepwear brands worldwide peaked at 7.4% in January 2026 and was lowest at 2.1% in November 2025.
Across the 12 months ending September 2026, Cozy Earth’s share of searches among sleepwear brands worldwide peaked at 7.5% in December 2025 and was lowest at 3.4% in March 2026.
Across the 12 months ending September 2026, Lunya’s share of searches among sleepwear brands worldwide peaked at 6.2% in May 2026 and was lowest at 3.2% in November 2025.
Across the 12 months ending September 2026, Papinelle’s share of searches among sleepwear brands worldwide peaked at 4.5% in April 2026 and was lowest at 1.7% in November 2025.
Across the 12 months ending September 2026, PJ Salvage’s share of searches among sleepwear brands worldwide peaked at 4.9% in October 2025 and was lowest at 2.7% in May 2026.
Across the 12 months ending September 2026, BedHead Pajamas’ share of searches among sleepwear brands worldwide peaked at 3.2% in October 2025 and was lowest at 1.7% in November 2025.
Across the 12 months ending September 2026, Desmond & Dempsey’s share of searches among sleepwear brands worldwide peaked at 3.1% in June 2026 and was lowest at 2% in July 2026.
Across the 12 months ending September 2026, Lake Pajamas rose from 2nd to 1st among sleepwear brands worldwide.
Across the 12 months ending September 2026, Peter Alexander fell from 1st to 2nd among sleepwear brands worldwide.
Across the 12 months ending September 2026, Derek Rose rose from 10th to 7th among sleepwear brands worldwide.
Across the 12 months ending September 2026, Cozy Earth rose from 9th to 8th among sleepwear brands worldwide.
Across the 12 months ending September 2026, Lunya fell from 7th to 9th among sleepwear brands worldwide.
Across the 12 months ending September 2026, Papinelle rose from 13th to 10th among sleepwear brands worldwide.
Across the 12 months ending September 2026, PJ Salvage fell from 8th to 11th among sleepwear brands worldwide.
Across the 12 months ending September 2026, BedHead Pajamas fell from 11th to 12th among sleepwear brands worldwide.
Across the 12 months ending September 2026, Desmond & Dempsey fell from 12th to 13th among sleepwear brands worldwide.
Across the 12 months ending September 2026, Petite Plume and Quince held steady: their share of searches among sleepwear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sleepwear brands worldwide in September 2026?

8 changes

In September 2026, Cozy Earth overtook Lunya to rank 8th among sleepwear brands worldwide, with 4.1% of the searches.
In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches.
In September 2026, Derek Rose gained share of searches among sleepwear brands worldwide, from 5.2% to 6.2%.
In September 2026, Peter Alexander lost share of searches among sleepwear brands worldwide, from 14.9% to 12.6%.
In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%.
In September 2026, BedHead Pajamas rose from 13th to 12th among sleepwear brands worldwide.
Estimated monthly branded searches for Printfresh worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
Estimated monthly branded searches for SKIMS worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted for sleepwear brands?

16 search terms

Each brand's share of searches among sleepwear brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.