Brandwave

Eberjey vs Lake Pajamas:Which is more popular?

In September 2026, Lake Pajamas had more branded searches than Eberjey among sleepwear brands worldwide. Lake Pajamas had about 74,000 branded searches, while Eberjey had 49,500. Lake Pajamas made up 16.9% of all sleepwear brand searches we track, and Eberjey accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Lake Pajamas appeared in all five answers and Eberjey in four. Lake Pajamas was mentioned before Eberjey in three out of five answers.

Among sleepwear brands worldwide in September 2026

Who do people search for more?

Lake Pajamas, about 49% more searches than Eberjey

Lake Pajamas 74K searchesEberjey 49.5K searches

Who does AI mention more?

Lake Pajamas, mentioned in every answer we collected

Lake Pajamas in 5 of 5Eberjey in 4 of 5

Who does AI recommend more?

Lake Pajamas, named ahead of Eberjey in 3 of 5 answers

Lake Pajamas first in 3Eberjey first in 2

Follow Eberjey vs Lake Pajamas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lake Pajamas appeared in all five answers. Eberjey was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lake Pajamas was listed before Eberjey in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. Peter Alexander–
  10. Derek Rose–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Eberjey or Lake Pajamas more popular in search?

This chart shows how often people search Google for Eberjey and Lake Pajamas by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

Eberjey and Lake Pajamas among sleepwear brands worldwide, by month

Share of searches by month for Lake Pajamas, Eberjey. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

How has the Eberjey and Lake Pajamas comparison changed over the last 12 months?

3 findings
  • Lake Pajamas was ahead of Eberjey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eberjey’s share of searches among sleepwear brands worldwide moved from 13.3% to 11.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Lake Pajamas’ share of searches among sleepwear brands worldwide moved from 16.2% to 16.9%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for sleepwear brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Eberjey worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eberjey’s and Lake Pajamas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eberjey

1 branded search term

  • eberjey

Lake Pajamas

1 branded search term

  • lake pajamas

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free