Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 585,000 times worldwide, a 49.6% increase from the previous year. These searches made up 1% of all global sleepwear brand searches, placing Quince 14th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about sleepwear brands, Quince appeared in two of the five answers and was the sixth most recommended of the 14.

Search and AI answers in September 2026

Quince is the 14th most searched of 14 competitors and the sixth most recommended in AI answers.

  1. Lake PajamasShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Peter AlexanderShare of searches 12.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EberjeyShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Petite PlumeShare of searches 11.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. QuinceShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+9 more

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quince is the sixth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. Peter Alexander–
  10. Derek Rose–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which sleepwear brands compete with Quince?

Quince against sleepwear brands worldwide, by month

Share of searches by month for Lake Pajamas, Peter Alexander, Eberjey, Petite Plume, Printfresh, SKIMS, Derek Rose, Cozy Earth, Lunya, Papinelle, PJ Salvage, BedHead Pajamas, Desmond & Dempsey, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

  1. 1.Lake Pajamas

    16.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Peter Alexander

    12.6%

    Held 2nd. 55.3K estimated branded searches, -14% vs prior month. Share -2.3 points.

  3. 3.Eberjey

    11.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Petite Plume

    11.3%

    Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  5. 5.Printfresh

    11.3%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.SKIMS

    9.3%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Derek Rose

    6.2%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  8. 8.Cozy Earth

    4.1%

    Moved from 9th to 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  9. 9.Lunya

    4.1%

    Moved from 8th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Papinelle

    3.4%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.PJ Salvage

    3.4%

    Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.BedHead Pajamas

    2.8%

    Moved from 13th to 12th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  13. 13.Desmond & Dempsey

    2.3%

    Moved from 12th to 13th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  14. 14.Quince

    1%

    Held 14th. 4.5K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Cozy Earth sells other things too, so only its searches that name this product count here, like “cozy earth pajamas”.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

122 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 391K to 585K.
  • Across the 12 months ending September 2026, Quince’s share of searches among sleepwear brands worldwide held steady, from 0.83% to 1%.

How did search popularity change for sleepwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Cozy Earth overtook Lunya to rank 8th among sleepwear brands worldwide, with 4.1% of the searches.

  2. In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches.

  3. In September 2026, Derek Rose gained share of searches among sleepwear brands worldwide, from 5.2% to 6.2%.

  4. In September 2026, Peter Alexander lost share of searches among sleepwear brands worldwide, from 14.9% to 12.6%.

  5. In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%.

  6. In September 2026, BedHead Pajamas rose from 13th to 12th among sleepwear brands worldwide.

How are Quince’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince ballet flats
  • quince bamboo sheets
  • quince bed sheets
  • quince bedding
  • quince cashmere
  • quince clothing
  • quince coat
  • quince comforter
  • quince crossbody bag
  • quince curtains
  • quince duvet
  • quince duvet cover
  • quince flats
  • quince maternity
  • quince pajamas
  • quince quilt
  • quince sheet set
  • quince sheets
  • quince silk pajamas
  • quince silk pillowcase
  • quince underwear
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.41%Show ranking
Crossbody purse brands7th of 70.03%Show ranking
Sustainable clothing brands2nd of 138.6%Show ranking
Underwear brands12th of 120.13%Show ranking
Coats11th of 110.64%Show ranking
Sleepwear brands14th of 141%Shown above
Maternity clothing brands9th of 132.1%Show ranking
Bamboo sheets brands4th of 72.1%Show ranking
Curtain brands7th of 92.2%Show ranking
Bed sheet brands2nd of 833.2%Show ranking
Duvet cover brands4th of 54.3%Show ranking
Ballet flat brands9th of 102.1%Show ranking
Cashmere brands5th of 146.7%Show ranking
Duvet brands2nd of 917.3%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
Creator with pink hair and a pink jacket

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