Brandwave

Michael Kors vs Quince:Which is more popular?

In September 2026, Michael Kors had more branded searches than Quince among crossbody purse brands worldwide. Michael Kors had about 2.2 million branded searches, while Quince had 1,900. Michael Kors made up 29.6% of all crossbody purse brand searches we track, and Quince accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Quince appeared in four of the five answers and Michael Kors in two. Quince was mentioned before Michael Kors in three out of five answers.

Among crossbody purse brands worldwide in September 2026

Who do people search for more?

Michael Kors, about 1179 searches for every 1 for Quince

Michael Kors 2.2M searchesQuince 1.9K searches

Who does AI mention more?

Quince, mentioned in 4 of 5 answers, Michael Kors in 2

Quince in 4 of 5Michael Kors in 2 of 5

Who does AI recommend more?

Quince, named ahead of Michael Kors in 3 of 5 answers

Quince first in 3Michael Kors first in 2

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Michael Kors was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Quince was listed before Michael Kors in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Michael Kors2nd
  3. Quince3rd
  4. Longchamp4th
  5. Kate Spade5th
  6. Tory Burch6th
  7. Baggallini6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crossbody purse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Michael Kors or Quince more popular in search?

This chart shows how often people search Google for Michael Kors and Quince by name. Each line represents a brand's share of searches for all seven crossbody purse brands we track, month by month, from English-language searches worldwide.

Michael Kors and Quince among crossbody purse brands worldwide, by month

Share of searches by month for Michael Kors, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachMichael KorsTory BurchKate SpadeBaggalliniLongchampQuince
Oct 202526.7%39.9%17.8%14.6%0.72%0.26%0.03%
Nov 202525%37.2%20.4%16.7%0.55%0.16%0.02%
Dec 202528.9%35.3%19.3%15.8%0.52%0.19%0.03%
Jan 202630.8%37.7%16.9%13.7%0.68%0.2%0.03%
Feb 202631.8%31.8%21.3%14.2%0.7%0.21%0.03%
Mar 202630.3%30.3%24.7%13.5%0.82%0.3%0.03%
Apr 202630.2%30.2%24.7%13.5%1%0.24%0.04%
May 202627.9%27.9%27.9%15.2%0.75%0.28%0.04%
Jun 202634.7%28.4%23.2%12.7%0.77%0.28%0.05%
Jul 202632.6%32.6%21.8%11.9%0.72%0.26%0.03%
Aug 202637.2%30.4%20.3%11.1%0.67%0.25%0.03%
Sep 202636.2%29.6%19.8%13.2%0.8%0.29%0.03%

How has the Michael Kors and Quince comparison changed over the last 12 months?

3 findings
  • Michael Kors was ahead of Quince in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands worldwide moved from 39.9% to 29.6%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Quince’s share of searches among crossbody purse brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for crossbody purse brands worldwide in September 2026?

2 changes

  1. In September 2026, Michael Kors lost share of searches among crossbody purse brands worldwide, from 30.4% to 29.6%.

  2. Estimated monthly branded searches for Quince worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Michael Kors’ and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Michael Kors

1 branded search term

  • michael kors

Quince

1 branded search term

  • quince crossbody bag

How the Brand Demand Index is measured

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