Brandwave

Kate Spade vs Tory Burch:Which is more popular?

In September 2026, Tory Burch had more branded searches than Kate Spade among crossbody purse brands worldwide. Tory Burch had about 1.5 million branded searches, while Kate Spade had 1 million. Tory Burch made up 19.8% of all crossbody purse brand searches we track, and Kate Spade accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Kate Spade and Tory Burch each appeared in two of the five answers. Kate Spade was mentioned before Tory Burch in two out of three answers that named either.

Among crossbody purse brands worldwide in September 2026

Who do people search for more?

Tory Burch, about 50% more searches than Kate Spade

Tory Burch 1.5M searchesKate Spade 1M searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Kate Spade in 2 of 5Tory Burch in 2 of 5

Who does AI recommend more?

Kate Spade, named ahead of Tory Burch in 2 of 3 answers

Kate Spade first in 2Tory Burch first in 1

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kate Spade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tory Burch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kate Spade was listed before Tory Burch in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Michael Kors2nd
  3. Quince3rd
  4. Longchamp4th
  5. Kate Spade5th
  6. Tory Burch6th
  7. Baggallini6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crossbody purse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kate Spade or Tory Burch more popular in search?

This chart shows how often people search Google for Kate Spade and Tory Burch by name. Each line represents a brand's share of searches for all seven crossbody purse brands we track, month by month, from English-language searches worldwide.

Kate Spade and Tory Burch among crossbody purse brands worldwide, by month

Share of searches by month for Tory Burch, Kate Spade. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachMichael KorsTory BurchKate SpadeBaggalliniLongchampQuince
Oct 202526.7%39.9%17.8%14.6%0.72%0.26%0.03%
Nov 202525%37.2%20.4%16.7%0.55%0.16%0.02%
Dec 202528.9%35.3%19.3%15.8%0.52%0.19%0.03%
Jan 202630.8%37.7%16.9%13.7%0.68%0.2%0.03%
Feb 202631.8%31.8%21.3%14.2%0.7%0.21%0.03%
Mar 202630.3%30.3%24.7%13.5%0.82%0.3%0.03%
Apr 202630.2%30.2%24.7%13.5%1%0.24%0.04%
May 202627.9%27.9%27.9%15.2%0.75%0.28%0.04%
Jun 202634.7%28.4%23.2%12.7%0.77%0.28%0.05%
Jul 202632.6%32.6%21.8%11.9%0.72%0.26%0.03%
Aug 202637.2%30.4%20.3%11.1%0.67%0.25%0.03%
Sep 202636.2%29.6%19.8%13.2%0.8%0.29%0.03%

How has the Kate Spade and Tory Burch comparison changed over the last 12 months?

3 findings

How did search popularity change for crossbody purse brands worldwide in September 2026?

2 changes

  1. In September 2026, Kate Spade gained share of searches among crossbody purse brands worldwide, from 11.1% to 13.2%.

  2. Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 23.2% to 19.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kate Spade’s and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kate Spade

1 branded search term

  • kate spade

Tory Burch

1 branded search term

  • tory burch

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

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