How popular isMichael Kors in search?
In September 2026, there were an estimated 2.2M branded searches for Michael Kors worldwide which is down 18.2% over the last 12 months. Michael Kors holds 37.5% estimated Share of Search among crossbody Purse brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Coach45.8%
Michael Kors37.5%
Kate Spade16.7%
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Which crossbody Purse brands compete with Michael Kors?
Share of Search by month for Coach, Michael Kors, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Michael Kors | Kate Spade |
|---|---|---|---|
| Oct 2025 | 32.9% | 49.2% | 18% |
| Nov 2025 | 31.6% | 47.2% | 21.1% |
| Dec 2025 | 36.1% | 44.1% | 19.7% |
| Jan 2026 | 37.5% | 45.8% | 16.7% |
| Feb 2026 | 40.9% | 40.9% | 18.2% |
| Mar 2026 | 40.9% | 40.9% | 18.2% |
| Apr 2026 | 40.9% | 40.9% | 18.2% |
| May 2026 | 39.3% | 39.3% | 21.4% |
| Jun 2026 | 45.8% | 37.5% | 16.7% |
| Jul 2026 | 42.3% | 42.3% | 15.4% |
| Aug 2026 | 47.2% | 38.6% | 14.1% |
| Sep 2026 | 45.8% | 37.5% | 16.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 2.7M | -18.2% | -1.4 points | |
| 2, held 2nd | 37.5% | 2.2M | -18.2% | -1.2 points | |
| 3, held 3rd | 16.7% | 1M | 0% | +2.6 points |
1.
Coach45.8%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.4 points.
37.5%
Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.2 points.
16.7%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.6 points.
Compare search popularity between Michael Kors and its closest rivals
Every comparison with Michael Kors
4 comparisons
How has branded search demand for Michael Kors changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Michael Kors worldwide fell from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among crossbody Purse brands worldwide decreased from 49.2% to 37.5%.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among crossbody Purse brands worldwide peaked at 49.2% in October 2025 and was lowest at 37.5% in June 2026.
- Across the 12 months ending September 2026, Michael Kors fell from 1st to 2nd among crossbody Purse brands worldwide.
How did search popularity change for crossbody Purse brands worldwide in September 2026?
3 changes
In September 2026, Kate Spade gained estimated Share of Search among crossbody Purse brands worldwide, from 14.1% to 16.7%.
In September 2026, Coach lost estimated Share of Search among crossbody Purse brands worldwide, from 47.2% to 45.8%.
In September 2026, Michael Kors lost estimated Share of Search among crossbody Purse brands worldwide, from 38.6% to 37.5%.
Where does Michael Kors compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Handbag brands | 4th of 5 | 12.9% | Show ranking |
| Crossbody Purse brands | 2nd of 3 | 37.5% | Shown above |
How is Michael Kors measured?
Brandwave collects information about searches that people make online using Michael Kors’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- michael kors
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