Michael Kors vs Tory Burch:Which is searched more?
In September 2026, Michael Kors had more branded searches than Tory Burch among crossbody purse brands worldwide. Michael Kors had about 2.2 million branded searches, while Tory Burch had 1.5 million. Michael Kors made up 20.6% of all crossbody purse brand searches we track, and Tory Burch accounted for 13.8%. These are worldwide searches for English-language branded terms.
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Is Michael Kors or Tory Burch more popular in search?
Compare the crossbody purse brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Michael Kors, Tory Burch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Longchamp | Coach | Michael Kors | Tory Burch | Kate Spade | Baggallini |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 19.1% | 28.6% | 12.7% | 10.4% | 0.52% |
| Nov 2025 | 20% | 20% | 29.9% | 16.3% | 13.4% | 0.44% |
| Dec 2025 | 22.5% | 22.5% | 27.4% | 15% | 12.3% | 0.41% |
| Jan 2026 | 23.6% | 23.6% | 28.9% | 12.9% | 10.5% | 0.52% |
| Feb 2026 | 24.2% | 24.2% | 24.2% | 16.2% | 10.8% | 0.53% |
| Mar 2026 | 27.1% | 22.2% | 22.2% | 18.1% | 9.9% | 0.6% |
| Apr 2026 | 23.3% | 23.3% | 23.3% | 19% | 10.4% | 0.77% |
| May 2026 | 25.5% | 20.9% | 20.9% | 20.9% | 11.4% | 0.56% |
| Jun 2026 | 25.8% | 25.8% | 21.1% | 17.2% | 9.4% | 0.57% |
| Jul 2026 | 28.6% | 23.4% | 23.4% | 15.6% | 8.5% | 0.52% |
| Aug 2026 | 31.3% | 25.6% | 21% | 14% | 7.7% | 0.46% |
| Sep 2026 | 30.8% | 25.2% | 20.6% | 13.8% | 9.2% | 0.56% |
How has the Michael Kors and Tory Burch comparison changed over the last 12 months?
3 findings
- Michael Kors was ahead of Tory Burch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands worldwide moved from 28.6% to 20.6%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Tory Burch’s share of searches among crossbody purse brands worldwide moved from 12.7% to 13.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for crossbody purse brands worldwide in September 2026?
2 changes
Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 17.2% to 13.8% in September 2026.
Estimated monthly branded searches for Michael Kors worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Michael Kors’ and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Michael Kors
1 branded search term
- michael kors
Tory Burch
1 branded search term
- tory burch
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