Crossbody purse brands:Which are searched most?
In September 2026, Coach was the most searched among crossbody purse brands worldwide, with an estimated 2.7M branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Coach45.8%
Michael Kors37.5%
Kate Spade16.7%
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Share of SearchLeaderboard
Compare the crossbody purse brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coach, Michael Kors, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Michael Kors | Kate Spade |
|---|---|---|---|
| Oct 2025 | 32.9% | 49.2% | 18% |
| Nov 2025 | 31.6% | 47.2% | 21.1% |
| Dec 2025 | 36.1% | 44.1% | 19.7% |
| Jan 2026 | 37.5% | 45.8% | 16.7% |
| Feb 2026 | 40.9% | 40.9% | 18.2% |
| Mar 2026 | 40.9% | 40.9% | 18.2% |
| Apr 2026 | 40.9% | 40.9% | 18.2% |
| May 2026 | 39.3% | 39.3% | 21.4% |
| Jun 2026 | 45.8% | 37.5% | 16.7% |
| Jul 2026 | 42.3% | 42.3% | 15.4% |
| Aug 2026 | 47.2% | 38.6% | 14.1% |
| Sep 2026 | 45.8% | 37.5% | 16.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 2.7M | -18.2% | -1.4 points | |
| 2, held 2nd | 37.5% | 2.2M | -18.2% | -1.2 points | |
| 3, held 3rd | 16.7% | 1M | 0% | +2.6 points |
1.
Coach45.8%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.4 points.
37.5%
Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.2 points.
16.7%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.6 points.
Compare search popularity between leading brands
Which brand is most popular in search among crossbody purse brands worldwide?
3 brands
In September 2026, Coach was the most searched among crossbody purse brands worldwide, with an estimated 2.7M branded searches and 45.8% estimated Share of Search within this set. Michael Kors is in 2nd place, 8.4 percentage points behind at 37.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Coach | 32.9% → 45.8% | 47.2%Aug 2026 | 31.6%Nov 2025 | 2nd → 1st |
| Michael Kors | 49.2% → 37.5% | 49.2%Oct 2025 | 37.5%Jun 2026 | 1st → 2nd |
| Kate Spade | 18% → 16.7% | 21.4%May 2026 | 14.1%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Coach’s estimated Share of Search among crossbody purse brands worldwide increased from 32.9% to 45.8%.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among crossbody purse brands worldwide decreased from 49.2% to 37.5%.
- Across the 12 months ending September 2026, Kate Spade’s estimated Share of Search among crossbody purse brands worldwide decreased from 18% to 16.7%.
- Across the 12 months ending September 2026, Coach’s estimated Share of Search among crossbody purse brands worldwide peaked at 47.2% in August 2026 and was lowest at 31.6% in November 2025.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among crossbody purse brands worldwide peaked at 49.2% in October 2025 and was lowest at 37.5% in June 2026.
- Across the 12 months ending September 2026, Kate Spade’s estimated Share of Search among crossbody purse brands worldwide peaked at 21.4% in May 2026 and was lowest at 14.1% in August 2026.
- Across the 12 months ending September 2026, Coach rose from 2nd to 1st among crossbody purse brands worldwide.
- Across the 12 months ending September 2026, Michael Kors fell from 1st to 2nd among crossbody purse brands worldwide.
How did search popularity change for crossbody purse brands worldwide in September 2026?
3 changes
In September 2026, Kate Spade gained estimated Share of Search among crossbody purse brands worldwide, from 14.1% to 16.7%.
In September 2026, Coach lost estimated Share of Search among crossbody purse brands worldwide, from 47.2% to 45.8%.
In September 2026, Michael Kors lost estimated Share of Search among crossbody purse brands worldwide, from 38.6% to 37.5%.
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