Coach vs Tory Burch:Which is more popular?
In September 2026, Coach had more branded searches than Tory Burch among crossbody purse brands worldwide. Coach had about 2.7 million branded searches, while Tory Burch had 1.5 million. Coach made up 25.2% of all crossbody purse brand searches we track, and Tory Burch accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Coach appeared in three of the five answers and Tory Burch in two. Coach was mentioned before Tory Burch in three out of four answers.
Who do people search for more?
Coach, about 83% more searches than Tory Burch
Who does AI mention more?
Coach, mentioned in 3 of 5 answers, Tory Burch in 2
Who does AI recommend more?
Coach, named ahead of Tory Burch in 3 of 4 answers
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Top crossbody purse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coach was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tory Burch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Coach was listed before Tory Burch in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coach1st
Longchamp2nd
Kate Spade3rd
Michael Kors4th
Tory Burch5th
Baggallini6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crossbody purse brands
5 answers
Asked ChatGPT
“Which crossbody purse brand should I buy?”
Asked ChatGPT
“What are the best crossbody purse brands?”
Asked ChatGPT
“What's the best crossbody purse brand for everyday use?”
Searched Google, AI Overview
“crossbody purse”
Searched Google, AI Overview
“crossbody bag brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Coach or Tory Burch more popular in search?
This chart shows how often people search Google for Coach and Tory Burch by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Coach, Tory Burch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Longchamp | Coach | Michael Kors | Tory Burch | Kate Spade | Baggallini |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 19.1% | 28.6% | 12.7% | 10.4% | 0.52% |
| Nov 2025 | 20% | 20% | 29.9% | 16.3% | 13.4% | 0.44% |
| Dec 2025 | 22.5% | 22.5% | 27.4% | 15% | 12.3% | 0.41% |
| Jan 2026 | 23.6% | 23.6% | 28.9% | 12.9% | 10.5% | 0.52% |
| Feb 2026 | 24.2% | 24.2% | 24.2% | 16.2% | 10.8% | 0.53% |
| Mar 2026 | 27.1% | 22.2% | 22.2% | 18.1% | 9.9% | 0.6% |
| Apr 2026 | 23.3% | 23.3% | 23.3% | 19% | 10.4% | 0.77% |
| May 2026 | 25.5% | 20.9% | 20.9% | 20.9% | 11.4% | 0.56% |
| Jun 2026 | 25.8% | 25.8% | 21.1% | 17.2% | 9.4% | 0.57% |
| Jul 2026 | 28.6% | 23.4% | 23.4% | 15.6% | 8.5% | 0.52% |
| Aug 2026 | 31.3% | 25.6% | 21% | 14% | 7.7% | 0.46% |
| Sep 2026 | 30.8% | 25.2% | 20.6% | 13.8% | 9.2% | 0.56% |
How has the Coach and Tory Burch comparison changed over the last 12 months?
3 findings
- Coach was ahead of Tory Burch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands worldwide moved from 19.1% to 25.2%, and its estimated monthly branded searches moved from 1.8M to 2.7M.
- Across the 12 months ending September 2026, Tory Burch’s share of searches among crossbody purse brands worldwide moved from 12.7% to 13.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for crossbody purse brands worldwide in September 2026?
2 changes
Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 17.2% to 13.8% in September 2026.
Estimated monthly branded searches for Coach worldwide rose 49.7% over 12 measured months, from 1.8M to 2.7M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coach’s and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coach
1 branded search term
- coach bag
Tory Burch
1 branded search term
- tory burch
Other head-to-heads among crossbody purse brands
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