Brandwave

How popular isCoach in search?

In August 2026, there were an estimated 3.4M branded searches for Coach worldwide which is up 83.1% over the last 11 months. Coach holds 30.3% estimated Share of Search among handbag brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coach30.3%
  2. Gucci24.8%
  3. Michael Kors24.8%
  4. Louis Vuitton11%
  5. Kate Spade9%
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Which handbag brands compete with Coach?

Coach against handbag brands worldwide, by month

Share of Search by month for Coach, Gucci, Michael Kors, Louis Vuitton, Kate Spade. The figures are in the table below the chart.

View monthly share of search table
MonthCoachGucciMichael KorsLouis VuittonKate Spade
Oct 202517.6%32.1%26.3%14.4%9.6%
Nov 202520.3%24.8%30.3%11.1%13.5%
Dec 202522.1%26.9%26.9%12%12%
Jan 202621.9%26.8%26.8%14.7%9.8%
Feb 202623%28.2%23%15.4%10.3%
Mar 202621.7%32.4%21.7%14.5%9.7%
Apr 202621.7%32.4%21.7%14.5%9.7%
May 202621.2%31.8%21.2%14.2%11.6%
Jun 202627.6%27.6%22.5%12.3%10.1%
Jul 202626.2%26.2%26.2%11.7%9.6%
Aug 202630.3%24.8%24.8%11%9%
Sep 2026—————

  1. 1.Coach

    30.3%

    Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  2. 2.Gucci

    24.8%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Michael Kors

    24.8%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Louis Vuitton

    11%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Kate Spade

    9%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between Coach and its closest rivals

How has branded search demand for Coach changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coach worldwide rose from 1.8M to 3.4M.
  • Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands worldwide increased from 17.6% to 30.3%.
  • Across the 11 months ending August 2026, Coach rose from 3rd to 1st among handbag brands worldwide.

How did search popularity change for handbag brands worldwide in August 2026?

  1. In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%.

  2. In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.

  3. In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.

  4. In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.

  5. In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.

How is Coach measured?

Brandwave collects information about searches that people make online using Coach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coach bag

How the Brand Demand Index is measured

Who owns Coach?

Coach is owned by Tapestry. Brandwave also tracks Kate Spade, owned by the same company, worldwide.

Do you work for Coach? To request corrections or removal please contact us via our support page and we will be happy to assist.

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