Coach vs Gucci:Which is more popular by branded search?
In August 2026, Coach had more branded searches than Gucci among handbag brands worldwide. Coach was estimated to have 3.4M branded searches compared to Gucci’s 2.7M, and held a 30.3% Share of Search versus Gucci’s 24.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coach or Gucci?
Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coach, Gucci. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Gucci | Michael Kors | Louis Vuitton | Kate Spade |
|---|---|---|---|---|---|
| Oct 2025 | 17.6% | 32.1% | 26.3% | 14.4% | 9.6% |
| Nov 2025 | 20.3% | 24.8% | 30.3% | 11.1% | 13.5% |
| Dec 2025 | 22.1% | 26.9% | 26.9% | 12% | 12% |
| Jan 2026 | 21.9% | 26.8% | 26.8% | 14.7% | 9.8% |
| Feb 2026 | 23% | 28.2% | 23% | 15.4% | 10.3% |
| Mar 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| Apr 2026 | 21.7% | 32.4% | 21.7% | 14.5% | 9.7% |
| May 2026 | 21.2% | 31.8% | 21.2% | 14.2% | 11.6% |
| Jun 2026 | 27.6% | 27.6% | 22.5% | 12.3% | 10.1% |
| Jul 2026 | 26.2% | 26.2% | 26.2% | 11.7% | 9.6% |
| Aug 2026 | 30.3% | 24.8% | 24.8% | 11% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Coach and Gucci comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Coach took it in August 2026.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands worldwide moved from 17.6% to 30.3%, and its estimated monthly branded searches moved from 1.8M to 3.4M.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among handbag brands worldwide moved from 32.1% to 24.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for handbag brands worldwide in August 2026?
2 changes
In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%.
In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Coach’s and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.