Coach vs Quince:Which is more popular?
In September 2026, Coach had more branded searches than Quince among crossbody purse brands worldwide. Coach had about 2.7 million branded searches, while Quince had 1,900. Coach made up 36.2% of all crossbody purse brand searches we track, and Quince accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Quince appeared in four of the five answers and Coach in three. Coach was mentioned before Quince in three out of four answers that named either.
Who do people search for more?
Coach, about 1442 searches for every 1 for Quince
Who does AI mention more?
Quince, mentioned in 4 of 5 answers, Coach in 3
Who does AI recommend more?
Coach, named ahead of Quince in 3 of 4 answers
Follow Coach vs Quince and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top crossbody purse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coach was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Coach was listed before Quince in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coach1st
Michael Kors2nd- Quince3rd
Longchamp4th
Kate Spade5th
Tory Burch6th
Baggallini6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crossbody purse brands
5 answers
Asked ChatGPT
“Which crossbody purse brand should I buy?”
Asked ChatGPT
“What are the best crossbody purse brands?”
Asked ChatGPT
“What's the best crossbody purse brand for everyday use?”
Searched Google, AI Overview
“crossbody purse”
Searched Google, AI Overview
“crossbody bag brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Coach or Quince more popular in search?
This chart shows how often people search Google for Coach and Quince by name. Each line represents a brand's share of searches for all seven crossbody purse brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Coach, Quince. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Michael Kors | Tory Burch | Kate Spade | Baggallini | Longchamp | Quince |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 39.9% | 17.8% | 14.6% | 0.72% | 0.26% | 0.03% |
| Nov 2025 | 25% | 37.2% | 20.4% | 16.7% | 0.55% | 0.16% | 0.02% |
| Dec 2025 | 28.9% | 35.3% | 19.3% | 15.8% | 0.52% | 0.19% | 0.03% |
| Jan 2026 | 30.8% | 37.7% | 16.9% | 13.7% | 0.68% | 0.2% | 0.03% |
| Feb 2026 | 31.8% | 31.8% | 21.3% | 14.2% | 0.7% | 0.21% | 0.03% |
| Mar 2026 | 30.3% | 30.3% | 24.7% | 13.5% | 0.82% | 0.3% | 0.03% |
| Apr 2026 | 30.2% | 30.2% | 24.7% | 13.5% | 1% | 0.24% | 0.04% |
| May 2026 | 27.9% | 27.9% | 27.9% | 15.2% | 0.75% | 0.28% | 0.04% |
| Jun 2026 | 34.7% | 28.4% | 23.2% | 12.7% | 0.77% | 0.28% | 0.05% |
| Jul 2026 | 32.6% | 32.6% | 21.8% | 11.9% | 0.72% | 0.26% | 0.03% |
| Aug 2026 | 37.2% | 30.4% | 20.3% | 11.1% | 0.67% | 0.25% | 0.03% |
| Sep 2026 | 36.2% | 29.6% | 19.8% | 13.2% | 0.8% | 0.29% | 0.03% |
How has the Coach and Quince comparison changed over the last 12 months?
3 findings
- Coach was ahead of Quince in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands worldwide moved from 26.7% to 36.2%, and its estimated monthly branded searches moved from 1.8M to 2.7M.
- Across the 12 months ending September 2026, Quince’s share of searches among crossbody purse brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for crossbody purse brands worldwide in September 2026?
2 changes
In September 2026, Coach lost share of searches among crossbody purse brands worldwide, from 37.2% to 36.2%.
Estimated monthly branded searches for Quince worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coach’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crossbody purse brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.