How popular isKate Spade in search?
In September 2026, there were an estimated 1M branded searches for Kate Spade worldwide which held steady over the last 12 months. Kate Spade holds 16.7% estimated Share of Search among crossbody purse brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Coach45.8%
Michael Kors37.5%
Kate Spade16.7%
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Which crossbody purse brands compete with Kate Spade?
Share of Search by month for Coach, Michael Kors, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Coach | Michael Kors | Kate Spade |
|---|---|---|---|
| Oct 2025 | 32.9% | 49.2% | 18% |
| Nov 2025 | 31.6% | 47.2% | 21.1% |
| Dec 2025 | 36.1% | 44.1% | 19.7% |
| Jan 2026 | 37.5% | 45.8% | 16.7% |
| Feb 2026 | 40.9% | 40.9% | 18.2% |
| Mar 2026 | 40.9% | 40.9% | 18.2% |
| Apr 2026 | 40.9% | 40.9% | 18.2% |
| May 2026 | 39.3% | 39.3% | 21.4% |
| Jun 2026 | 45.8% | 37.5% | 16.7% |
| Jul 2026 | 42.3% | 42.3% | 15.4% |
| Aug 2026 | 47.2% | 38.6% | 14.1% |
| Sep 2026 | 45.8% | 37.5% | 16.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 2.7M | -18.2% | -1.4 points | |
| 2, held 2nd | 37.5% | 2.2M | -18.2% | -1.2 points | |
| 3, held 3rd | 16.7% | 1M | 0% | +2.6 points |
1.
Coach45.8%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.4 points.
37.5%
Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.2 points.
16.7%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.6 points.
Compare search popularity between Kate Spade and its closest rivals
Every comparison with Kate Spade
4 comparisons
How has branded search demand for Kate Spade changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kate Spade worldwide held steady at 1M.
- Across the 12 months ending September 2026, Kate Spade’s estimated Share of Search among crossbody purse brands worldwide decreased from 18% to 16.7%.
- Across the 12 months ending September 2026, Kate Spade’s estimated Share of Search among crossbody purse brands worldwide peaked at 21.4% in May 2026 and was lowest at 14.1% in August 2026.
How did search popularity change for crossbody purse brands worldwide in September 2026?
3 changes
In September 2026, Kate Spade gained estimated Share of Search among crossbody purse brands worldwide, from 14.1% to 16.7%.
In September 2026, Coach lost estimated Share of Search among crossbody purse brands worldwide, from 47.2% to 45.8%.
In September 2026, Michael Kors lost estimated Share of Search among crossbody purse brands worldwide, from 38.6% to 37.5%.
Where does Kate Spade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Handbag brands | 5th of 5 | 5.7% | Show ranking |
| Crossbody purse brands | 3rd of 3 | 16.7% | Shown above |
How is Kate Spade measured?
Brandwave collects information about searches that people make online using Kate Spade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kate spade
Who owns Kate Spade?
Kate Spade is owned by 
Tapestry. Brandwave also tracks Coach, owned by the same company, worldwide.
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Is Kate Spade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.