How popular isKate Spade?
In September 2026, people searched for Kate Spade by name about 1 million times worldwide, about the same as the previous year. These searches made up 1.1% of all global tote bag brand searches, placing Kate Spade eighth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about tote bag brands, Kate Spade appeared in one of the five answers and was the sixth most recommended of the 13.
Kate Spade is the eighth most searched of 13 competitors and the sixth most recommended in AI answers.
BagguShare of searches 28.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LongchampShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
CoachShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Marc JacobsShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Kate SpadeShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top tote bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kate Spade was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kate Spade is the sixth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L.L.Bean1st- Longchamp2nd
- Baggu3rd
- Marc Jacobs4th
Cuyana5th- Kate Spade6th
Tory Burch7th
Dagne Dover8th
Goyard9th- Coach–
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tote bag brands
5 answers
Asked ChatGPT
“Which tote bag brand should I buy?”
Asked ChatGPT
“What are the best tote bag brands?”
Asked ChatGPT
“What's the best tote bag for carrying a laptop to work?”
Searched Google, AI Overview
“tote bag”
Searched Google, AI Overview
“work tote”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which tote bag brands compete with Kate Spade?
Share of searches by month for Baggu, Longchamp, Coach, Marc Jacobs, Goyard, L.L.Bean, Kate Spade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baggu | Longchamp | Coach | Marc Jacobs | Goyard | L.L.Bean | Tory Burch | Kate Spade | Lululemon | Lo & Sons | Michael Kors | Cuyana | Dagne Dover |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 16.3% | 15.6% | 22.7% | 8.6% | 4.7% | 3.8% | 1.2% | 0.94% | 0.77% | 0.63% | 0.94% | 0.51% |
| Nov 2025 | 27.7% | 18% | 12.4% | 19.7% | 10.2% | 5.6% | 1.4% | 1.4% | 1.1% | 1.1% | 0.75% | 0.5% | 0.27% |
| Dec 2025 | 23.4% | 18.5% | 15.6% | 21.4% | 8.6% | 4.7% | 1.7% | 1.1% | 1.1% | 0.94% | 0.77% | 1.1% | 0.94% |
| Jan 2026 | 28.2% | 18.3% | 15.4% | 18.3% | 8.4% | 4.6% | 1.7% | 1.1% | 1.4% | 0.93% | 0.76% | 0.51% | 0.41% |
| Feb 2026 | 32.2% | 17.1% | 14.5% | 17.1% | 7.9% | 4.3% | 1.6% | 1.1% | 1.3% | 1.1% | 1.1% | 0.47% | 0.25% |
| Mar 2026 | 33.4% | 14.5% | 14.9% | 17.7% | 8.2% | 5.5% | 1.3% | 1.1% | 1.1% | 0.9% | 0.6% | 0.49% | 0.22% |
| Apr 2026 | 29.5% | 15.7% | 13.2% | 18.1% | 8.8% | 8.8% | 1.5% | 1.2% | 0.97% | 0.97% | 0.65% | 0.43% | 0.23% |
| May 2026 | 31.4% | 13.6% | 11.5% | 19.2% | 9.4% | 9.4% | 1.3% | 1.3% | 0.84% | 0.84% | 0.56% | 0.46% | 0.25% |
| Jun 2026 | 28.9% | 15.3% | 12.9% | 17.7% | 10.6% | 8.6% | 1.4% | 1.2% | 1.2% | 0.78% | 0.64% | 0.52% | 0.23% |
| Jul 2026 | 27.3% | 15.5% | 18.2% | 13.7% | 10% | 10% | 1.3% | 0.9% | 1.1% | 0.73% | 0.6% | 0.49% | 0.18% |
| Aug 2026 | 29.3% | 18.9% | 19.6% | 12% | 8.8% | 5.9% | 1.4% | 0.96% | 1.2% | 0.64% | 0.64% | 0.53% | 0.19% |
| Sep 2026 | 28.5% | 18.5% | 15.5% | 14.3% | 10.4% | 7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.63% | 0.51% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 368K | -33.1% | -0.8 points | |
| 2, moved from 3rd to 2nd | 18.5% | 239K | -32.9% | -0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.5% | 201K | -45.4% | -4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.3% | 185K | -18.2% | +2.3 points | |
| 5, held 5th | 10.4% | 135K | -18.2% | +1.7 points | |
| 6, held 6th | 7% | 90.5K | -17.7% | +1.1 points | |
| 7, held 7th | 1.4% | 18.1K | -33.2% | 0 points | |
| 8, moved from 9th to 8th | 1.1% | 14.8K | -18.2% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.1% | 14.8K | -33.3% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.77% | 9.9K | -18.2% | +0.1 points | |
| 11, held 11th | 0.63% | 8.1K | -33.1% | 0 points | |
| 12, held 12th | 0.51% | 6.6K | -33.3% | 0 points | |
| 13, held 13th | 0.19% | 2.4K | -33.3% | 0 points |
1.
Baggu28.5%
Held 1st. 368K estimated branded searches, -33.1% vs prior month. Share -0.8 points.
18.5%
Moved from 3rd to 2nd. 239K estimated branded searches, -32.9% vs prior month. Share -0.5 points.
3.
Coach15.5%
Moved from 2nd to 3rd. 201K estimated branded searches, -45.4% vs prior month. Share -4 points.
14.3%
Held 4th. 185K estimated branded searches, -18.2% vs prior month. Share +2.3 points.
5.
Goyard10.4%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share +1.7 points.
6.
L.L.Bean7%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +1.1 points.
1.4%
Held 7th. 18.1K estimated branded searches, -33.2% vs prior month. Share 0 points.
1.1%
Moved from 9th to 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
1.1%
Moved from 8th to 9th. 14.8K estimated branded searches, -33.3% vs prior month. Share 0 points.
10.
Lo & Sons0.77%
Held 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
11.
Michael Kors0.63%
Held 11th. 8.1K estimated branded searches, -33.1% vs prior month. Share 0 points.
12.
Cuyana0.51%
Held 12th. 6.6K estimated branded searches, -33.3% vs prior month. Share 0 points.
13.
Dagne Dover0.19%
Held 13th. 2.4K estimated branded searches, -33.3% vs prior month. Share 0 points.
Kate Spade, Longchamp and 8 other brands sell other things too, so only their searches that name this product count here, like “kate spade tote”.
Compare popularity between Kate Spade and its closest rivals
Every comparison with Kate Spade
17 comparisons
- Kate Spade vs Tory Burch
- Baggallini vs Kate Spade
- Coach vs Kate Spade
- Gucci vs Kate Spade
- Kate Spade vs Louis Vuitton
- Kate Spade vs Michael Kors
- Kate Spade vs Polène
- Baggu vs Kate Spade
- Goyard vs Kate Spade
- Kate Spade vs L.L.Bean
- Kate Spade vs Lululemon
- Kate Spade vs Marc Jacobs
- Kate Spade vs Lo & Sons
- Kate Spade vs Longchamp
- Cuyana vs Kate Spade
- Dagne Dover vs Kate Spade
- Kate Spade vs Quince
How has branded search demand for Kate Spade changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kate Spade worldwide held steady, from 1.1M to 1M.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among tote bag brands worldwide held steady, from 1.2% to 1.1%.
How did search popularity change for tote bag brands worldwide in September 2026?
6 changes
In September 2026, Marc Jacobs gained share of searches among tote bag brands worldwide, from 12% to 14.3%.
In September 2026, Goyard gained share of searches among tote bag brands worldwide, from 8.8% to 10.4%.
In September 2026, L.L.Bean gained share of searches among tote bag brands worldwide, from 5.9% to 7%.
In September 2026, Coach lost share of searches among tote bag brands worldwide, from 19.6% to 15.5%.
In September 2026, Baggu lost share of searches among tote bag brands worldwide, from 29.3% to 28.5%.
In September 2026, Kate Spade rose from 9th to 8th among tote bag brands worldwide.
How are Kate Spade’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kate Spade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kate spade
- kate spade handbag
- kate spade tote
Who owns Kate Spade?
Kate Spade is owned by 
Tapestry. Brandwave also tracks Coach, owned by the same company, worldwide.
Do you work for Kate Spade? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kate Spade compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Handbag brands | 6th of 7 | 0.18% | Show ranking |
| Crossbody purse brands | 4th of 7 | 13.2% | Show ranking |
| Tote bag brands | 8th of 13 | 1.1% | Shown above |
Is Kate Spade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.