Kate Spade vs Michael Kors:Which is searched more?
In August 2026, Michael Kors had more branded searches than Kate Spade among handbag brands worldwide. Michael Kors was estimated to have 2.7M branded searches compared to Kate Spade’s 1M, and held a 14.8% Share of Search versus Kate Spade’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kate Spade or Michael Kors?
Compare the handbag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michael Kors, Kate Spade. The figures are in the table below the chart.
View monthly share of search table
| Month | Michael Kors | Kate Spade |
|---|---|---|
| Oct 2025 | 15.3% | 5.6% |
| Nov 2025 | 18.1% | 8.1% |
| Dec 2025 | 15.6% | 7% |
| Jan 2026 | 15.5% | 5.6% |
| Feb 2026 | 13% | 5.8% |
| Mar 2026 | 12.6% | 5.6% |
| Apr 2026 | 12.6% | 5.6% |
| May 2026 | 12.4% | 6.8% |
| Jun 2026 | 12.9% | 5.7% |
| Jul 2026 | 15.3% | 5.6% |
| Aug 2026 | 14.8% | 5.4% |
| Sep 2026 | — | — |
How has the Kate Spade and Michael Kors comparison changed over the last 12 months?
3 findings
- Michael Kors was ahead of Kate Spade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide moved from 5.6% to 5.4%, and its estimated monthly branded searches held steady at 1M.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands worldwide moved from 15.3% to 14.8%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for handbag brands worldwide in August 2026?
2 changes
In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 15.3% to 14.8%.
Kate Spade’s estimated Share of Search among handbag brands worldwide has lost ground for 3 months in a row, from 6.8% to 5.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kate Spade’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kate Spade
1 branded search term
- kate spade
Michael Kors
1 branded search term
- michael kors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.