Kate Spade vs Tory Burch:Which is more popular?
In September 2026, Tory Burch had more branded searches than Kate Spade among crossbody purse brands worldwide. Tory Burch had about 1.5 million branded searches, while Kate Spade had 1 million. Tory Burch made up 13.8% of all crossbody purse brand searches we track, and Kate Spade accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Kate Spade and Tory Burch each appeared in two of the five answers. Kate Spade was mentioned before Tory Burch in two out of three answers that named either.
Who do people search for more?
Tory Burch, about 50% more searches than Kate Spade
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Kate Spade, named ahead of Tory Burch in 2 of 3 answers
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Top crossbody purse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kate Spade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tory Burch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kate Spade was listed before Tory Burch in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Coach1st
Longchamp2nd- Kate Spade3rd
Michael Kors4th- Tory Burch5th
Baggallini6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crossbody purse brands
5 answers
Asked ChatGPT
“Which crossbody purse brand should I buy?”
Asked ChatGPT
“What are the best crossbody purse brands?”
Asked ChatGPT
“What's the best crossbody purse brand for everyday use?”
Searched Google, AI Overview
“crossbody purse”
Searched Google, AI Overview
“crossbody bag brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Kate Spade or Tory Burch more popular in search?
This chart shows how often people search Google for Kate Spade and Tory Burch by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tory Burch, Kate Spade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Longchamp | Coach | Michael Kors | Tory Burch | Kate Spade | Baggallini |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 19.1% | 28.6% | 12.7% | 10.4% | 0.52% |
| Nov 2025 | 20% | 20% | 29.9% | 16.3% | 13.4% | 0.44% |
| Dec 2025 | 22.5% | 22.5% | 27.4% | 15% | 12.3% | 0.41% |
| Jan 2026 | 23.6% | 23.6% | 28.9% | 12.9% | 10.5% | 0.52% |
| Feb 2026 | 24.2% | 24.2% | 24.2% | 16.2% | 10.8% | 0.53% |
| Mar 2026 | 27.1% | 22.2% | 22.2% | 18.1% | 9.9% | 0.6% |
| Apr 2026 | 23.3% | 23.3% | 23.3% | 19% | 10.4% | 0.77% |
| May 2026 | 25.5% | 20.9% | 20.9% | 20.9% | 11.4% | 0.56% |
| Jun 2026 | 25.8% | 25.8% | 21.1% | 17.2% | 9.4% | 0.57% |
| Jul 2026 | 28.6% | 23.4% | 23.4% | 15.6% | 8.5% | 0.52% |
| Aug 2026 | 31.3% | 25.6% | 21% | 14% | 7.7% | 0.46% |
| Sep 2026 | 30.8% | 25.2% | 20.6% | 13.8% | 9.2% | 0.56% |
How has the Kate Spade and Tory Burch comparison changed over the last 12 months?
3 findings
- Tory Burch was ahead of Kate Spade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands worldwide moved from 10.4% to 9.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Tory Burch’s share of searches among crossbody purse brands worldwide moved from 12.7% to 13.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
How did search popularity change for crossbody purse brands worldwide in September 2026?
2 changes
In September 2026, Kate Spade gained share of searches among crossbody purse brands worldwide, from 7.7% to 9.2%.
Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 17.2% to 13.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kate Spade’s and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kate Spade
1 branded search term
- kate spade
Tory Burch
1 branded search term
- tory burch
Other head-to-heads among crossbody purse brands
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