How popular isMarc Jacobs?
In September 2026, people searched for Marc Jacobs by name about 1.2 million times worldwide, an 8.5% decrease from the previous year. These searches made up 14.3% of all global tote bag brand searches, placing Marc Jacobs fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about tote bag brands, Marc Jacobs appeared in three of the five answers and was the fourth most recommended of the 13.
Marc Jacobs is the fourth most searched of 13 competitors and the fourth most recommended in AI answers.
BagguShare of searches 28.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LongchampShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
CoachShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Marc JacobsShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
GoyardShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
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Top tote bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marc Jacobs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Marc Jacobs is the fourth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L.L.Bean1st- Longchamp2nd
- Baggu3rd
- Marc Jacobs4th
Cuyana5th
Kate Spade6th
Tory Burch7th
Dagne Dover8th- Goyard9th
- Coach–
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tote bag brands
5 answers
Asked ChatGPT
“Which tote bag brand should I buy?”
Asked ChatGPT
“What are the best tote bag brands?”
Asked ChatGPT
“What's the best tote bag for carrying a laptop to work?”
Searched Google, AI Overview
“tote bag”
Searched Google, AI Overview
“work tote”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which tote bag brands compete with Marc Jacobs?
Share of searches by month for Baggu, Longchamp, Coach, Marc Jacobs, Goyard, L.L.Bean. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baggu | Longchamp | Coach | Marc Jacobs | Goyard | L.L.Bean | Tory Burch | Kate Spade | Lululemon | Lo & Sons | Michael Kors | Cuyana | Dagne Dover |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 16.3% | 15.6% | 22.7% | 8.6% | 4.7% | 3.8% | 1.2% | 0.94% | 0.77% | 0.63% | 0.94% | 0.51% |
| Nov 2025 | 27.7% | 18% | 12.4% | 19.7% | 10.2% | 5.6% | 1.4% | 1.4% | 1.1% | 1.1% | 0.75% | 0.5% | 0.27% |
| Dec 2025 | 23.4% | 18.5% | 15.6% | 21.4% | 8.6% | 4.7% | 1.7% | 1.1% | 1.1% | 0.94% | 0.77% | 1.1% | 0.94% |
| Jan 2026 | 28.2% | 18.3% | 15.4% | 18.3% | 8.4% | 4.6% | 1.7% | 1.1% | 1.4% | 0.93% | 0.76% | 0.51% | 0.41% |
| Feb 2026 | 32.2% | 17.1% | 14.5% | 17.1% | 7.9% | 4.3% | 1.6% | 1.1% | 1.3% | 1.1% | 1.1% | 0.47% | 0.25% |
| Mar 2026 | 33.4% | 14.5% | 14.9% | 17.7% | 8.2% | 5.5% | 1.3% | 1.1% | 1.1% | 0.9% | 0.6% | 0.49% | 0.22% |
| Apr 2026 | 29.5% | 15.7% | 13.2% | 18.1% | 8.8% | 8.8% | 1.5% | 1.2% | 0.97% | 0.97% | 0.65% | 0.43% | 0.23% |
| May 2026 | 31.4% | 13.6% | 11.5% | 19.2% | 9.4% | 9.4% | 1.3% | 1.3% | 0.84% | 0.84% | 0.56% | 0.46% | 0.25% |
| Jun 2026 | 28.9% | 15.3% | 12.9% | 17.7% | 10.6% | 8.6% | 1.4% | 1.2% | 1.2% | 0.78% | 0.64% | 0.52% | 0.23% |
| Jul 2026 | 27.3% | 15.5% | 18.2% | 13.7% | 10% | 10% | 1.3% | 0.9% | 1.1% | 0.73% | 0.6% | 0.49% | 0.18% |
| Aug 2026 | 29.3% | 18.9% | 19.6% | 12% | 8.8% | 5.9% | 1.4% | 0.96% | 1.2% | 0.64% | 0.64% | 0.53% | 0.19% |
| Sep 2026 | 28.5% | 18.5% | 15.5% | 14.3% | 10.4% | 7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.63% | 0.51% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 368K | -33.1% | -0.8 points | |
| 2, moved from 3rd to 2nd | 18.5% | 239K | -32.9% | -0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.5% | 201K | -45.4% | -4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.3% | 185K | -18.2% | +2.3 points | |
| 5, held 5th | 10.4% | 135K | -18.2% | +1.7 points | |
| 6, held 6th | 7% | 90.5K | -17.7% | +1.1 points | |
| 7, held 7th | 1.4% | 18.1K | -33.2% | 0 points | |
| 8, moved from 9th to 8th | 1.1% | 14.8K | -18.2% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.1% | 14.8K | -33.3% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.77% | 9.9K | -18.2% | +0.1 points | |
| 11, held 11th | 0.63% | 8.1K | -33.1% | 0 points | |
| 12, held 12th | 0.51% | 6.6K | -33.3% | 0 points | |
| 13, held 13th | 0.19% | 2.4K | -33.3% | 0 points |
1.
Baggu28.5%
Held 1st. 368K estimated branded searches, -33.1% vs prior month. Share -0.8 points.
18.5%
Moved from 3rd to 2nd. 239K estimated branded searches, -32.9% vs prior month. Share -0.5 points.
3.
Coach15.5%
Moved from 2nd to 3rd. 201K estimated branded searches, -45.4% vs prior month. Share -4 points.
14.3%
Held 4th. 185K estimated branded searches, -18.2% vs prior month. Share +2.3 points.
5.
Goyard10.4%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share +1.7 points.
6.
L.L.Bean7%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +1.1 points.
1.4%
Held 7th. 18.1K estimated branded searches, -33.2% vs prior month. Share 0 points.
1.1%
Moved from 9th to 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.2 points.
1.1%
Moved from 8th to 9th. 14.8K estimated branded searches, -33.3% vs prior month. Share 0 points.
10.
Lo & Sons0.77%
Held 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
11.
Michael Kors0.63%
Held 11th. 8.1K estimated branded searches, -33.1% vs prior month. Share 0 points.
12.
Cuyana0.51%
Held 12th. 6.6K estimated branded searches, -33.3% vs prior month. Share 0 points.
13.
Dagne Dover0.19%
Held 13th. 2.4K estimated branded searches, -33.3% vs prior month. Share 0 points.
Marc Jacobs, Longchamp and 8 other brands sell other things too, so only their searches that name this product count here, like “marc jacobs tote bag”.
Compare popularity between Marc Jacobs and its closest rivals
Every comparison with Marc Jacobs
16 comparisons
- Chanel vs Marc Jacobs
- Dior vs Marc Jacobs
- Gucci vs Marc Jacobs
- Marc Jacobs vs Versace
- Baggu vs Marc Jacobs
- Coach vs Marc Jacobs
- Longchamp vs Marc Jacobs
- Goyard vs Marc Jacobs
- L.L.Bean vs Marc Jacobs
- Marc Jacobs vs Tory Burch
- Kate Spade vs Marc Jacobs
- Lululemon vs Marc Jacobs
- Lo & Sons vs Marc Jacobs
- Marc Jacobs vs Michael Kors
- Cuyana vs Marc Jacobs
- Dagne Dover vs Marc Jacobs
How has branded search demand for Marc Jacobs changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marc Jacobs worldwide fell from 1.3M to 1.2M.
- Across the 12 months ending September 2026, Marc Jacobs’ share of searches among tote bag brands worldwide decreased from 22.7% to 14.3%.
- Across the 12 months ending September 2026, Marc Jacobs’ share of searches among tote bag brands worldwide peaked at 22.7% in October 2025 and was lowest at 12% in August 2026.
- Across the 12 months ending September 2026, Marc Jacobs fell from 2nd to 4th among tote bag brands worldwide.
How did search popularity change for tote bag brands worldwide in September 2026?
6 changes
In September 2026, Marc Jacobs gained share of searches among tote bag brands worldwide, from 12% to 14.3%.
In September 2026, Goyard gained share of searches among tote bag brands worldwide, from 8.8% to 10.4%.
In September 2026, L.L.Bean gained share of searches among tote bag brands worldwide, from 5.9% to 7%.
In September 2026, Coach lost share of searches among tote bag brands worldwide, from 19.6% to 15.5%.
In September 2026, Baggu lost share of searches among tote bag brands worldwide, from 29.3% to 28.5%.
In September 2026, Kate Spade rose from 9th to 8th among tote bag brands worldwide.
How are Marc Jacobs’ branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Marc Jacobs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- marc jacobs
- marc jacobs cologne
- marc jacobs eau de parfum
- marc jacobs fragrance
- marc jacobs perfume
- marc jacobs tote bag
- the tote bag marc jacobs
Do you work for Marc Jacobs? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Marc Jacobs compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Designer perfume brands | 5th of 5 | 9.8% | Show ranking |
| Tote bag brands | 4th of 13 | 14.3% | Shown above |
Is Marc Jacobs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.