Longchamp vs Marc Jacobs:Which is more popular?
In September 2026, Longchamp had more branded searches than Marc Jacobs among tote bag brands worldwide. Longchamp had about 239,000 branded searches, while Marc Jacobs had 185,000. Longchamp made up 18.5% of all tote bag brand searches we track, and Marc Jacobs accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about tote bag brands, Marc Jacobs appeared in three of the five answers and Longchamp in two. Longchamp was mentioned before Marc Jacobs in two out of three answers.
Who do people search for more?
Longchamp, about 30% more searches than Marc Jacobs
Who does AI mention more?
Marc Jacobs, mentioned in 3 of 5 answers, Longchamp in 2
Who does AI recommend more?
Longchamp, named ahead of Marc Jacobs in 2 of 3 answers
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Top tote bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marc Jacobs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Longchamp was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Longchamp was listed before Marc Jacobs in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L.L.Bean1st- Longchamp2nd
Baggu3rd- Marc Jacobs4th
Cuyana5th
Kate Spade6th
Tory Burch7th
Dagne Dover8th
Goyard9th
Coach–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tote bag brands
5 answers
Asked ChatGPT
“Which tote bag brand should I buy?”
Asked ChatGPT
“What are the best tote bag brands?”
Asked ChatGPT
“What's the best tote bag for carrying a laptop to work?”
Searched Google, AI Overview
“tote bag”
Searched Google, AI Overview
“work tote”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Longchamp or Marc Jacobs more popular in search?
This chart shows how often people search Google for Longchamp and Marc Jacobs by name. Each line represents a brand's share of searches for all 13 tote bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Longchamp, Marc Jacobs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baggu | Longchamp | Coach | Marc Jacobs | Goyard | L.L.Bean | Tory Burch | Kate Spade | Lululemon | Lo & Sons | Michael Kors | Cuyana | Dagne Dover |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 16.3% | 15.6% | 22.7% | 8.6% | 4.7% | 3.8% | 1.2% | 0.94% | 0.77% | 0.63% | 0.94% | 0.51% |
| Nov 2025 | 27.7% | 18% | 12.4% | 19.7% | 10.2% | 5.6% | 1.4% | 1.4% | 1.1% | 1.1% | 0.75% | 0.5% | 0.27% |
| Dec 2025 | 23.4% | 18.5% | 15.6% | 21.4% | 8.6% | 4.7% | 1.7% | 1.1% | 1.1% | 0.94% | 0.77% | 1.1% | 0.94% |
| Jan 2026 | 28.2% | 18.3% | 15.4% | 18.3% | 8.4% | 4.6% | 1.7% | 1.1% | 1.4% | 0.93% | 0.76% | 0.51% | 0.41% |
| Feb 2026 | 32.2% | 17.1% | 14.5% | 17.1% | 7.9% | 4.3% | 1.6% | 1.1% | 1.3% | 1.1% | 1.1% | 0.47% | 0.25% |
| Mar 2026 | 33.4% | 14.5% | 14.9% | 17.7% | 8.2% | 5.5% | 1.3% | 1.1% | 1.1% | 0.9% | 0.6% | 0.49% | 0.22% |
| Apr 2026 | 29.5% | 15.7% | 13.2% | 18.1% | 8.8% | 8.8% | 1.5% | 1.2% | 0.97% | 0.97% | 0.65% | 0.43% | 0.23% |
| May 2026 | 31.4% | 13.6% | 11.5% | 19.2% | 9.4% | 9.4% | 1.3% | 1.3% | 0.84% | 0.84% | 0.56% | 0.46% | 0.25% |
| Jun 2026 | 28.9% | 15.3% | 12.9% | 17.7% | 10.6% | 8.6% | 1.4% | 1.2% | 1.2% | 0.78% | 0.64% | 0.52% | 0.23% |
| Jul 2026 | 27.3% | 15.5% | 18.2% | 13.7% | 10% | 10% | 1.3% | 0.9% | 1.1% | 0.73% | 0.6% | 0.49% | 0.18% |
| Aug 2026 | 29.3% | 18.9% | 19.6% | 12% | 8.8% | 5.9% | 1.4% | 0.96% | 1.2% | 0.64% | 0.64% | 0.53% | 0.19% |
| Sep 2026 | 28.5% | 18.5% | 15.5% | 14.3% | 10.4% | 7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.63% | 0.51% | 0.19% |
Longchamp and Marc Jacobs sell other things too, so only their searches that name this product count here, like “longchamp tote”.
How has the Longchamp and Marc Jacobs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Longchamp took it in July 2026.
- Across the 12 months ending September 2026, Longchamp’s share of searches among tote bag brands worldwide moved from 16.3% to 18.5%, and its estimated monthly branded searches moved from 209K to 239K.
- Across the 12 months ending September 2026, Marc Jacobs’ share of searches among tote bag brands worldwide moved from 22.7% to 14.3%, and its estimated monthly branded searches moved from 292K to 185K.
How did search popularity change for tote bag brands worldwide in September 2026?
2 changes
In September 2026, Marc Jacobs gained share of searches among tote bag brands worldwide, from 12% to 14.3%.
In September 2026, Longchamp rose from 3rd to 2nd among tote bag brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Longchamp’s and Marc Jacobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Longchamp
2 branded search terms
- longchamp le pliage
- longchamp tote
Marc Jacobs
2 branded search terms
- marc jacobs tote bag
- the tote bag marc jacobs
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