Brandwave

How popular isLongchamp?

In September 2026, people searched for Longchamp by name about 3.4 million times worldwide, a 22.3% increase from the previous year. These searches made up 15.5% of all global handbag brand searches, placing Longchamp second out of seven brands. When we asked both ChatGPT and Google AI Overviews about handbag brands, Longchamp appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Longchamp is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. Louis VuittonShare of searches 40.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. LongchampShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CoachShare of searches 12.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. GucciShare of searches 12.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Michael KorsShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top handbag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Longchamp appeared in all five answers. Longchamp is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Longchamp2nd
  3. Polène3rd
  4. Louis Vuitton4th
  5. Kate Spade4th
  6. Michael Kors6th
  7. Gucci–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Longchamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polène3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Michael Kors1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handbag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which handbag brands compete with Longchamp?

Longchamp against handbag brands worldwide, by month

Share of searches by month for Louis Vuitton, Longchamp, Coach, Gucci, Michael Kors, Kate Spade, Polène. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonLongchampCoachGucciMichael KorsKate SpadePolène
Oct 202541.5%12.7%8.5%15.5%12.7%4.6%4.6%
Nov 202540%10.3%10.3%12.6%15.4%6.9%4.6%
Dec 202541.9%10.9%10.9%13.3%13.3%5.9%4%
Jan 202643.2%10.8%10.8%13.2%13.2%4.8%3.9%
Feb 202644.3%11.1%11.1%13.5%11.1%4.9%4.1%
Mar 202642%12.8%10.5%15.7%10.5%4.7%3.9%
Apr 202643%10.7%10.7%16%10.7%4.8%3.9%
May 202641.6%12.7%10.4%15.5%10.4%5.6%3.8%
Jun 202641.8%13.2%13.2%13.2%10.8%4.8%3.2%
Jul 202639.4%15.2%12.4%12.4%12.4%4.5%3.7%
Aug 202636.8%17.3%14.2%11.6%11.6%4.2%4.2%
Sep 202640.3%15.5%12.7%12.7%10.4%4.6%3.8%

  1. 1.Louis Vuitton

    40.3%

    Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +3.5 points.

  2. 2.Longchamp

    15.5%

    Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.8 points.

  3. 3.Coach

    12.7%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Gucci

    12.7%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Michael Kors

    10.4%

    Held 5th. 2.2M estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  6. 6.Kate Spade

    4.6%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Polène

    3.8%

    Held 7th. 823K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

Compare popularity between Longchamp and its closest rivals

Every comparison with Longchamp

8 comparisons

How has branded search demand for Longchamp changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Longchamp worldwide rose from 2.7M to 3.4M.
  • Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands worldwide increased from 12.7% to 15.5%.
  • Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands worldwide peaked at 17.3% in August 2026 and was lowest at 10.3% in November 2025.
  • Across the 12 months ending September 2026, Longchamp rose from 3rd to 2nd among handbag brands worldwide.

How did search popularity change for handbag brands worldwide in September 2026?

6 changes

  1. In September 2026, Louis Vuitton gained share of searches among handbag brands worldwide, from 36.8% to 40.3%.

  2. In September 2026, Gucci gained share of searches among handbag brands worldwide, from 11.6% to 12.7%.

  3. In September 2026, Longchamp lost share of searches among handbag brands worldwide, from 17.3% to 15.5%.

  4. In September 2026, Coach lost share of searches among handbag brands worldwide, from 14.2% to 12.7%.

  5. In September 2026, Michael Kors lost share of searches among handbag brands worldwide, from 11.6% to 10.4%.

  6. Estimated monthly branded searches for Polène worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are Longchamp’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Longchamp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • longchamp

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How the Brand Demand Index is measured

Where does Longchamp compete?

Longchamp is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Handbag brands2nd of 715.5%Shown above
Crossbody purse brands1st of 630.8%Show ranking
Creator with pink hair and a pink jacket

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