Brandwave

Longchamp vs Tory Burch:Which is more popular?

In September 2026, Longchamp had more branded searches than Tory Burch among crossbody purse brands worldwide. Longchamp had about 3.4 million branded searches, while Tory Burch had 1.5 million. Longchamp made up 30.8% of all crossbody purse brand searches we track, and Tory Burch accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Longchamp and Tory Burch each appeared in two of the five answers. Longchamp was mentioned before Tory Burch in two out of three answers that named either.

Among crossbody purse brands worldwide in September 2026

Who do people search for more?

Longchamp, about 2 searches for every 1 for Tory Burch

Longchamp 3.4M searchesTory Burch 1.5M searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Longchamp in 2 of 5Tory Burch in 2 of 5

Who does AI recommend more?

Longchamp, named ahead of Tory Burch in 2 of 3 answers

Longchamp first in 2Tory Burch first in 1

Follow Longchamp vs Tory Burch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Longchamp was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tory Burch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Longchamp was listed before Tory Burch in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Longchamp2nd
  3. Kate Spade3rd
  4. Michael Kors4th
  5. Tory Burch5th
  6. Baggallini6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crossbody purse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Longchamp or Tory Burch more popular in search?

This chart shows how often people search Google for Longchamp and Tory Burch by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from English-language searches worldwide.

Longchamp and Tory Burch among crossbody purse brands worldwide, by month

Share of searches by month for Longchamp, Tory Burch. The figures are in the table below the chart.

View monthly share of searches table
MonthLongchampCoachMichael KorsTory BurchKate SpadeBaggallini
Oct 202528.6%19.1%28.6%12.7%10.4%0.52%
Nov 202520%20%29.9%16.3%13.4%0.44%
Dec 202522.5%22.5%27.4%15%12.3%0.41%
Jan 202623.6%23.6%28.9%12.9%10.5%0.52%
Feb 202624.2%24.2%24.2%16.2%10.8%0.53%
Mar 202627.1%22.2%22.2%18.1%9.9%0.6%
Apr 202623.3%23.3%23.3%19%10.4%0.77%
May 202625.5%20.9%20.9%20.9%11.4%0.56%
Jun 202625.8%25.8%21.1%17.2%9.4%0.57%
Jul 202628.6%23.4%23.4%15.6%8.5%0.52%
Aug 202631.3%25.6%21%14%7.7%0.46%
Sep 202630.8%25.2%20.6%13.8%9.2%0.56%

How has the Longchamp and Tory Burch comparison changed over the last 12 months?

3 findings
  • Longchamp was ahead of Tory Burch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Longchamp’s share of searches among crossbody purse brands worldwide moved from 28.6% to 30.8%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
  • Across the 12 months ending September 2026, Tory Burch’s share of searches among crossbody purse brands worldwide moved from 12.7% to 13.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M.

How did search popularity change for crossbody purse brands worldwide in September 2026?

2 changes

  1. In September 2026, Longchamp lost share of searches among crossbody purse brands worldwide, from 31.3% to 30.8%.

  2. Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 17.2% to 13.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Longchamp’s and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Longchamp

1 branded search term

  • longchamp

Tory Burch

1 branded search term

  • tory burch

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free