Brandwave

Longchamp vs Quince:Which is more popular?

In September 2026, Longchamp had more branded searches than Quince among crossbody purse brands worldwide. Longchamp had about 22,200 branded searches, while Quince had 1,900. Longchamp made up 0.29% of all crossbody purse brand searches we track, and Quince accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Quince appeared in four of the five answers and Longchamp in two. Quince was mentioned before Longchamp in three out of four answers that named either.

Among crossbody purse brands worldwide in September 2026

Who do people search for more?

Longchamp, about 12 searches for every 1 for Quince

Longchamp 22.2K searchesQuince 1.9K searches

Who does AI mention more?

Quince, mentioned in 4 of 5 answers, Longchamp in 2

Quince in 4 of 5Longchamp in 2 of 5

Who does AI recommend more?

Quince, named ahead of Longchamp in 3 of 4 answers

Quince first in 3Longchamp first in 1

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Longchamp was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quince was listed before Longchamp in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Michael Kors2nd
  3. Quince3rd
  4. Longchamp4th
  5. Kate Spade5th
  6. Tory Burch6th
  7. Baggallini6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crossbody purse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Longchamp or Quince more popular in search?

This chart shows how often people search Google for Longchamp and Quince by name. Each line represents a brand's share of searches for all seven crossbody purse brands we track, month by month, from English-language searches worldwide.

Longchamp and Quince among crossbody purse brands worldwide, by month

Share of searches by month for Longchamp, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachMichael KorsTory BurchKate SpadeBaggalliniLongchampQuince
Oct 202526.7%39.9%17.8%14.6%0.72%0.26%0.03%
Nov 202525%37.2%20.4%16.7%0.55%0.16%0.02%
Dec 202528.9%35.3%19.3%15.8%0.52%0.19%0.03%
Jan 202630.8%37.7%16.9%13.7%0.68%0.2%0.03%
Feb 202631.8%31.8%21.3%14.2%0.7%0.21%0.03%
Mar 202630.3%30.3%24.7%13.5%0.82%0.3%0.03%
Apr 202630.2%30.2%24.7%13.5%1%0.24%0.04%
May 202627.9%27.9%27.9%15.2%0.75%0.28%0.04%
Jun 202634.7%28.4%23.2%12.7%0.77%0.28%0.05%
Jul 202632.6%32.6%21.8%11.9%0.72%0.26%0.03%
Aug 202637.2%30.4%20.3%11.1%0.67%0.25%0.03%
Sep 202636.2%29.6%19.8%13.2%0.8%0.29%0.03%

Longchamp sells other things too, so only its searches that name this product count here, like “longchamp crossbody purse”.

How has the Longchamp and Quince comparison changed over the last 12 months?

3 findings
  • Longchamp was ahead of Quince in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Longchamp’s share of searches among crossbody purse brands worldwide moved from 0.26% to 0.29%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Quince’s share of searches among crossbody purse brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for crossbody purse brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Longchamp worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Quince worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Longchamp’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Longchamp

1 branded search term

  • longchamp crossbody purse

Quince

1 branded search term

  • quince crossbody bag

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

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