Brandwave

Baggu vs Marc Jacobs:Which is more popular?

In September 2026, Baggu had more branded searches than Marc Jacobs among tote bag brands worldwide. Baggu had about 368,000 branded searches, while Marc Jacobs had 185,000. Baggu made up 28.5% of all tote bag brand searches we track, and Marc Jacobs accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about tote bag brands, Baggu and Marc Jacobs each appeared in three of the five answers. Baggu was mentioned before Marc Jacobs in every answer.

Among tote bag brands worldwide in September 2026

Who do people search for more?

Baggu, about 2 searches for every 1 for Marc Jacobs

Baggu 368K searchesMarc Jacobs 185K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Baggu in 3 of 5Marc Jacobs in 3 of 5

Who does AI recommend more?

Baggu, named ahead of Marc Jacobs in every answer

Baggu first in 3Marc Jacobs never first

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Top tote bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baggu and Marc Jacobs were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Baggu was listed before Marc Jacobs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L.L.Bean1st
  2. Longchamp2nd
  3. Baggu3rd
  4. Marc Jacobs4th
  5. Cuyana5th
  6. Kate Spade6th
  7. Tory Burch7th
  8. Dagne Dover8th
  9. Goyard9th
  10. Coach–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about tote bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Baggu or Marc Jacobs more popular in search?

This chart shows how often people search Google for Baggu and Marc Jacobs by name. Each line represents a brand's share of searches for all 13 tote bag brands we track, month by month, from English-language searches worldwide.

Baggu and Marc Jacobs among tote bag brands worldwide, by month

Share of searches by month for Baggu, Marc Jacobs. The figures are in the table below the chart.

View monthly share of searches table
MonthBagguLongchampCoachMarc JacobsGoyardL.L.BeanTory BurchKate SpadeLululemonLo & SonsMichael KorsCuyanaDagne Dover
Oct 202523.4%16.3%15.6%22.7%8.6%4.7%3.8%1.2%0.94%0.77%0.63%0.94%0.51%
Nov 202527.7%18%12.4%19.7%10.2%5.6%1.4%1.4%1.1%1.1%0.75%0.5%0.27%
Dec 202523.4%18.5%15.6%21.4%8.6%4.7%1.7%1.1%1.1%0.94%0.77%1.1%0.94%
Jan 202628.2%18.3%15.4%18.3%8.4%4.6%1.7%1.1%1.4%0.93%0.76%0.51%0.41%
Feb 202632.2%17.1%14.5%17.1%7.9%4.3%1.6%1.1%1.3%1.1%1.1%0.47%0.25%
Mar 202633.4%14.5%14.9%17.7%8.2%5.5%1.3%1.1%1.1%0.9%0.6%0.49%0.22%
Apr 202629.5%15.7%13.2%18.1%8.8%8.8%1.5%1.2%0.97%0.97%0.65%0.43%0.23%
May 202631.4%13.6%11.5%19.2%9.4%9.4%1.3%1.3%0.84%0.84%0.56%0.46%0.25%
Jun 202628.9%15.3%12.9%17.7%10.6%8.6%1.4%1.2%1.2%0.78%0.64%0.52%0.23%
Jul 202627.3%15.5%18.2%13.7%10%10%1.3%0.9%1.1%0.73%0.6%0.49%0.18%
Aug 202629.3%18.9%19.6%12%8.8%5.9%1.4%0.96%1.2%0.64%0.64%0.53%0.19%
Sep 202628.5%18.5%15.5%14.3%10.4%7%1.4%1.1%1.1%0.77%0.63%0.51%0.19%

Marc Jacobs sells other things too, so only its searches that name this product count here, like “marc jacobs tote bag”.

How has the Baggu and Marc Jacobs comparison changed over the last 12 months?

3 findings
  • Baggu was ahead of Marc Jacobs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Baggu’s share of searches among tote bag brands worldwide moved from 23.4% to 28.5%, and its estimated monthly branded searches moved from 301K to 368K.
  • Across the 12 months ending September 2026, Marc Jacobs’ share of searches among tote bag brands worldwide moved from 22.7% to 14.3%, and its estimated monthly branded searches moved from 292K to 185K.

How did search popularity change for tote bag brands worldwide in September 2026?

2 changes

  1. In September 2026, Marc Jacobs gained share of searches among tote bag brands worldwide, from 12% to 14.3%.

  2. In September 2026, Baggu lost share of searches among tote bag brands worldwide, from 29.3% to 28.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Baggu’s and Marc Jacobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baggu

1 branded search term

  • baggu

Marc Jacobs

2 branded search terms

  • marc jacobs tote bag
  • the tote bag marc jacobs

How the Brand Demand Index is measured

Other head-to-heads among tote bag brands

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