Marc Jacobs vs Tory Burch:Which is more popular?
In September 2026, Marc Jacobs had more branded searches than Tory Burch among tote bag brands worldwide. Marc Jacobs had about 185,000 branded searches, while Tory Burch had 18,100. Marc Jacobs made up 14.3% of all tote bag brand searches we track, and Tory Burch accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about tote bag brands, Marc Jacobs appeared in three of the five answers and Tory Burch in one. Marc Jacobs was mentioned before Tory Burch in every answer.
Who do people search for more?
Marc Jacobs, about 10 searches for every 1 for Tory Burch
Who does AI mention more?
Marc Jacobs, mentioned in 3 of 5 answers, Tory Burch in 1
Who does AI recommend more?
Marc Jacobs, named ahead of Tory Burch in every answer
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Top tote bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marc Jacobs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tory Burch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Marc Jacobs was listed before Tory Burch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L.L.Bean1st
Longchamp2nd
Baggu3rd- Marc Jacobs4th
Cuyana5th
Kate Spade6th
Tory Burch7th
Dagne Dover8th
Goyard9th
Coach–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baggu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marc Jacobs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L.L.Bean3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cuyana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dagne Dover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goyard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tory Burch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kate Spade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tote bag brands
5 answers
Asked ChatGPT
“Which tote bag brand should I buy?”
Asked ChatGPT
“What are the best tote bag brands?”
Asked ChatGPT
“What's the best tote bag for carrying a laptop to work?”
Searched Google, AI Overview
“tote bag”
Searched Google, AI Overview
“work tote”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Marc Jacobs or Tory Burch more popular in search?
This chart shows how often people search Google for Marc Jacobs and Tory Burch by name. Each line represents a brand's share of searches for all 13 tote bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Marc Jacobs, Tory Burch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baggu | Longchamp | Coach | Marc Jacobs | Goyard | L.L.Bean | Tory Burch | Kate Spade | Lululemon | Lo & Sons | Michael Kors | Cuyana | Dagne Dover |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 16.3% | 15.6% | 22.7% | 8.6% | 4.7% | 3.8% | 1.2% | 0.94% | 0.77% | 0.63% | 0.94% | 0.51% |
| Nov 2025 | 27.7% | 18% | 12.4% | 19.7% | 10.2% | 5.6% | 1.4% | 1.4% | 1.1% | 1.1% | 0.75% | 0.5% | 0.27% |
| Dec 2025 | 23.4% | 18.5% | 15.6% | 21.4% | 8.6% | 4.7% | 1.7% | 1.1% | 1.1% | 0.94% | 0.77% | 1.1% | 0.94% |
| Jan 2026 | 28.2% | 18.3% | 15.4% | 18.3% | 8.4% | 4.6% | 1.7% | 1.1% | 1.4% | 0.93% | 0.76% | 0.51% | 0.41% |
| Feb 2026 | 32.2% | 17.1% | 14.5% | 17.1% | 7.9% | 4.3% | 1.6% | 1.1% | 1.3% | 1.1% | 1.1% | 0.47% | 0.25% |
| Mar 2026 | 33.4% | 14.5% | 14.9% | 17.7% | 8.2% | 5.5% | 1.3% | 1.1% | 1.1% | 0.9% | 0.6% | 0.49% | 0.22% |
| Apr 2026 | 29.5% | 15.7% | 13.2% | 18.1% | 8.8% | 8.8% | 1.5% | 1.2% | 0.97% | 0.97% | 0.65% | 0.43% | 0.23% |
| May 2026 | 31.4% | 13.6% | 11.5% | 19.2% | 9.4% | 9.4% | 1.3% | 1.3% | 0.84% | 0.84% | 0.56% | 0.46% | 0.25% |
| Jun 2026 | 28.9% | 15.3% | 12.9% | 17.7% | 10.6% | 8.6% | 1.4% | 1.2% | 1.2% | 0.78% | 0.64% | 0.52% | 0.23% |
| Jul 2026 | 27.3% | 15.5% | 18.2% | 13.7% | 10% | 10% | 1.3% | 0.9% | 1.1% | 0.73% | 0.6% | 0.49% | 0.18% |
| Aug 2026 | 29.3% | 18.9% | 19.6% | 12% | 8.8% | 5.9% | 1.4% | 0.96% | 1.2% | 0.64% | 0.64% | 0.53% | 0.19% |
| Sep 2026 | 28.5% | 18.5% | 15.5% | 14.3% | 10.4% | 7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.63% | 0.51% | 0.19% |
Marc Jacobs and Tory Burch sell other things too, so only their searches that name this product count here, like “marc jacobs tote bag”.
How has the Marc Jacobs and Tory Burch comparison changed over the last 12 months?
3 findings
- Marc Jacobs was ahead of Tory Burch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marc Jacobs’ share of searches among tote bag brands worldwide moved from 22.7% to 14.3%, and its estimated monthly branded searches moved from 292K to 185K.
- Across the 12 months ending September 2026, Tory Burch’s share of searches among tote bag brands worldwide moved from 3.8% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 18.1K.
How did search popularity change for tote bag brands worldwide in September 2026?
2 changes
In September 2026, Marc Jacobs gained share of searches among tote bag brands worldwide, from 12% to 14.3%.
Estimated monthly branded searches for Tory Burch worldwide fell 63.4% over 12 measured months, from 49.5K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marc Jacobs’ and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marc Jacobs
2 branded search terms
- marc jacobs tote bag
- the tote bag marc jacobs
Tory Burch
1 branded search term
- tory burch tote
Other head-to-heads among tote bag brands
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