Designer perfume brands:Which brands are most popular in search?
In August 2026, Chanel was the most searched among designer perfume brands worldwide, with an estimated 3.4M branded searches and 37.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Chanel37.1%
Gucci30.3%Versace16.6%
Marc Jacobs11.1%Dior5%
Follow designer perfume brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the designer fragrance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chanel, Gucci, Versace, Marc Jacobs, Dior. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Versace | Marc Jacobs | Dior |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 15.8% | 8.7% | 4.8% |
| Nov 2025 | 33.6% | 33.6% | 18.3% | 10% | 4.5% |
| Dec 2025 | 38.2% | 31.2% | 17.1% | 9.3% | 4.2% |
| Jan 2026 | 38.8% | 31.8% | 17.4% | 7.8% | 4.3% |
| Feb 2026 | 38.8% | 31.7% | 17.4% | 7.8% | 4.3% |
| Mar 2026 | 40% | 32.8% | 14.7% | 8.1% | 4.4% |
| Apr 2026 | 35.9% | 35.9% | 16.1% | 7.2% | 4.8% |
| May 2026 | 38.8% | 31.8% | 17.4% | 7.8% | 4.3% |
| Jun 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Jul 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Aug 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 30.3% | 2.7M | 0% | 0 points | |
| 3, held 3rd | 16.6% | 1.5M | 0% | 0 points | |
| 4, held 4th | 11.1% | 1M | 0% | 0 points | |
| 5, held 5th | 5% | 450K | 0% | 0 points |
1.
Chanel37.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Gucci30.3%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
3.
16.6%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
11.1%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
5.
5%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Chanel vs Gucci: compare search popularity
- Chanel vs Marc Jacobs: compare search popularity
- Gucci vs Marc Jacobs: compare search popularity
- Versace vs Marc Jacobs: compare search popularity
- Compare any of these brands
Which brand is most popular in search among designer perfume brands worldwide?
5 brands
In August 2026, Chanel was the most searched among designer perfume brands worldwide, with an estimated 3.4M branded searches and 37.1% estimated Share of Search within this set. Gucci is in 2nd place, 6.7 percentage points behind at 30.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Chanel | 35.4% → 37.1% | 40%Mar 2026 | 33.6%Nov 2025 | 1st |
| Gucci | 35.4% → 30.3% | 35.9%Apr 2026 | 30.3%Jun 2026 | 2nd |
| Versace | 15.8% → 16.6% | 18.3%Nov 2025 | 14.7%Mar 2026 | 3rd |
| Marc Jacobs | 8.7% → 11.1% | 11.1%Jun 2026 | 7.2%Apr 2026 | 4th |
| Dior | 4.8% → 5% | 5%Jun 2026 | 4.2%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Chanel’s estimated Share of Search among designer perfume brands worldwide increased from 35.4% to 37.1%.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide decreased from 35.4% to 30.3%.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide increased from 15.8% to 16.6%.
- Across the 11 months ending August 2026, Marc Jacobs’ estimated Share of Search among designer perfume brands worldwide increased from 8.7% to 11.1%.
- Across the 11 months ending August 2026, Chanel’s estimated Share of Search among designer perfume brands worldwide peaked at 40% in March 2026 and was lowest at 33.6% in November 2025.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide peaked at 35.9% in April 2026 and was lowest at 30.3% in June 2026.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide peaked at 18.3% in November 2025 and was lowest at 14.7% in March 2026.
- Across the 11 months ending August 2026, Marc Jacobs’ estimated Share of Search among designer perfume brands worldwide peaked at 11.1% in June 2026 and was lowest at 7.2% in April 2026.
- Across the 11 months ending August 2026, Dior held steady: its estimated Share of Search among designer perfume brands worldwide moved less than 0.5 percentage points.
How did search popularity change for designer perfume brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Marc Jacobs worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026.
Estimated monthly branded searches for Gucci worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.