Dior vs Gucci:Which is more popular by branded search?
In August 2026, Gucci had more branded searches than Dior among designer perfume brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Dior’s 450K, and held a 30.3% Share of Search versus Dior’s 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dior or Gucci?
Compare the designer fragrance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gucci, Dior. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Versace | Marc Jacobs | Dior |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 15.8% | 8.7% | 4.8% |
| Nov 2025 | 33.6% | 33.6% | 18.3% | 10% | 4.5% |
| Dec 2025 | 38.2% | 31.2% | 17.1% | 9.3% | 4.2% |
| Jan 2026 | 38.8% | 31.8% | 17.4% | 7.8% | 4.3% |
| Feb 2026 | 38.8% | 31.7% | 17.4% | 7.8% | 4.3% |
| Mar 2026 | 40% | 32.8% | 14.7% | 8.1% | 4.4% |
| Apr 2026 | 35.9% | 35.9% | 16.1% | 7.2% | 4.8% |
| May 2026 | 38.8% | 31.8% | 17.4% | 7.8% | 4.3% |
| Jun 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Jul 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Aug 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the Dior and Gucci comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Dior in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dior’s estimated Share of Search among designer perfume brands worldwide moved from 4.8% to 5%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide moved from 35.4% to 30.3%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for designer perfume brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Gucci worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dior’s and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.