How popular isVersace in search?
In August 2026, there were an estimated 1.5M branded searches for Versace worldwide which held steady over the last 11 months. Versace holds 16.6% estimated Share of Search among designer perfume brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chanel37.1%
Gucci30.3%Versace16.6%
Marc Jacobs11.1%Dior5%
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Which designer perfume brands compete with Versace?
Share of Search by month for Chanel, Gucci, Versace, Marc Jacobs, Dior. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Versace | Marc Jacobs | Dior |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 15.8% | 8.7% | 4.8% |
| Nov 2025 | 33.6% | 33.6% | 18.3% | 10% | 4.5% |
| Dec 2025 | 38.2% | 31.2% | 17.1% | 9.3% | 4.2% |
| Jan 2026 | 38.8% | 31.8% | 17.4% | 7.8% | 4.3% |
| Feb 2026 | 38.8% | 31.7% | 17.4% | 7.8% | 4.3% |
| Mar 2026 | 40% | 32.8% | 14.7% | 8.1% | 4.4% |
| Apr 2026 | 35.9% | 35.9% | 16.1% | 7.2% | 4.8% |
| May 2026 | 38.8% | 31.8% | 17.4% | 7.8% | 4.3% |
| Jun 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Jul 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Aug 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 30.3% | 2.7M | 0% | 0 points | |
| 3, held 3rd | 16.6% | 1.5M | 0% | 0 points | |
| 4, held 4th | 11.1% | 1M | 0% | 0 points | |
| 5, held 5th | 5% | 450K | 0% | 0 points |
1.
Chanel37.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Gucci30.3%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
3.
16.6%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
11.1%
Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
5.
5%
Held 5th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Versace and its closest rivals
How has branded search demand for Versace changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Versace worldwide held steady at 1.5M.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide increased from 15.8% to 16.6%.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide peaked at 18.3% in November 2025 and was lowest at 14.7% in March 2026.
How did search popularity change for designer perfume brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Marc Jacobs worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026.
Estimated monthly branded searches for Gucci worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.
How is Versace measured?
Brandwave collects information about searches that people make online using Versace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- versace
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Is Versace your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.