How popular isYves Saint Laurent in search?
In September 2026, there were an estimated 1.2M branded searches for Yves Saint Laurent worldwide which held steady over the last 12 months. Yves Saint Laurent holds 7.6% estimated Share of Search among fragrance brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chanel45.7%
Gucci17%
Carolina Herrera9.3%Tom Ford7.6%
Versace7.6%
Yves Saint Laurent7.6%
Jo Malone4.2%
Rabanne0.68%
Viktor&Rolf0.38%
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Which fragrance brands compete with Yves Saint Laurent?
Share of Search by month for Chanel, Gucci, Carolina Herrera, Tom Ford, Versace, Yves Saint Laurent, Jo Malone. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Carolina Herrera | Tom Ford | Versace | Yves Saint Laurent | Jo Malone | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 20.2% | 7.3% | 7.3% | 9% | 7.3% | 4.1% | 0.54% | 0.45% |
| Nov 2025 | 39.4% | 19.2% | 8.6% | 7% | 10.5% | 8.6% | 5.7% | 0.63% | 0.52% |
| Dec 2025 | 42.4% | 18.6% | 8.3% | 6.8% | 10.2% | 6.8% | 5.6% | 0.75% | 0.5% |
| Jan 2026 | 55.5% | 15.3% | 4.6% | 5.6% | 8.4% | 6.9% | 3.1% | 0.41% | 0.34% |
| Feb 2026 | 47.8% | 18% | 6.6% | 6.6% | 9.9% | 6.6% | 3.6% | 0.6% | 0.4% |
| Mar 2026 | 47.4% | 19.8% | 5.9% | 5.9% | 8.9% | 7.2% | 4% | 0.54% | 0.36% |
| Apr 2026 | 45.6% | 21% | 6.3% | 6.3% | 9.4% | 6.3% | 4.2% | 0.57% | 0.31% |
| May 2026 | 51.4% | 17.7% | 5.3% | 5.3% | 9.7% | 6.4% | 3.6% | 0.48% | 0.26% |
| Jun 2026 | 59.9% | 14.5% | 4.3% | 4.3% | 7.9% | 5.3% | 2.9% | 0.58% | 0.26% |
| Jul 2026 | 50.8% | 17.4% | 5.2% | 6.3% | 9.5% | 6.3% | 3.5% | 0.57% | 0.31% |
| Aug 2026 | 47% | 17.5% | 6.4% | 6.4% | 9.6% | 7.8% | 4.3% | 0.58% | 0.32% |
| Sep 2026 | 45.7% | 17% | 9.3% | 7.6% | 7.6% | 7.6% | 4.2% | 0.68% | 0.38% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 7.4M | 0% | -1.4 points | |
| 2, held 2nd | 17% | 2.7M | 0% | -0.5 points | |
| 3, moved from 5th to 3rd | 9.3% | 1.5M | +50% | +2.9 pointsmoved from 5th to 3rd | |
| 4, moved from 6th to 4th | 7.6% | 1.2M | +22% | +1.2 pointsmoved from 6th to 4th | |
| 5, moved from 3rd to 5th | 7.6% | 1.2M | -18.7% | -2 pointsmoved from 3rd to 5th | |
| 6, moved from 4th to 6th | 7.6% | 1.2M | 0% | -0.2 pointsmoved from 4th to 6th | |
| 7, held 7th | 4.2% | 673K | 0% | -0.1 points | |
| 8, held 8th | 0.68% | 110K | +21.5% | +0.1 points | |
| 9, held 9th | 0.38% | 60.5K | +22.2% | +0.1 points |
1.
Chanel45.7%
Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Gucci17%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.5 points.
9.3%
Moved from 5th to 3rd. 1.5M estimated branded searches, +50% vs prior month. Share +2.9 points.
4.
7.6%
Moved from 6th to 4th. 1.2M estimated branded searches, +22% vs prior month. Share +1.2 points.
5.
7.6%
Moved from 3rd to 5th. 1.2M estimated branded searches, -18.7% vs prior month. Share -2 points.
7.6%
Moved from 4th to 6th. 1.2M estimated branded searches, 0% vs prior month. Share -0.2 points.
4.2%
Held 7th. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Rabanne0.68%
Held 8th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.
0.38%
Held 9th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Yves Saint Laurent and its closest rivals
- Yves Saint Laurent vs Carolina Herrera: compare search popularity
- Yves Saint Laurent vs Rabanne: compare search popularity
- Compare Yves Saint Laurent with any brand
How has branded search demand for Yves Saint Laurent changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yves Saint Laurent worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands worldwide peaked at 8.6% in November 2025 and was lowest at 5.3% in June 2026.
How did search popularity change for fragrance brands worldwide in September 2026?
6 changes
In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 9.3% estimated Share of Search.
In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search.
In September 2026, Versace lost estimated Share of Search among fragrance brands worldwide, from 9.6% to 7.6%.
In September 2026, Chanel lost estimated Share of Search among fragrance brands worldwide, from 47% to 45.7%.
In September 2026, Gucci lost estimated Share of Search among fragrance brands worldwide, from 17.5% to 17%.
Estimated monthly branded searches for Rabanne worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
How is Yves Saint Laurent measured?
Brandwave collects information about searches that people make online using Yves Saint Laurent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yves saint laurent
Who owns Yves Saint Laurent?
Yves 
Kering. Brandwave also tracks Gucci and Saint Laurent, owned by the same company, worldwide.
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Is Yves Saint Laurent your brand?
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