Brandwave

How popular isYves Saint Laurent?

In October 2026, people searched for Yves Saint Laurent by name about 1.2 million times worldwide, an 18.8% decrease from the previous year. These searches made up 2.1% of all global lip oil brand searches, placing Yves Saint Laurent seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about lip oil brands, Yves Saint Laurent appeared in one of the five answers.

Search and AI answers in October 2026

Yves Saint Laurent is the seventh most searched of 12 competitors and not named in the AI answers we collected.

  1. DiorShare of searches 23.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. GisouShare of searches 23.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ClarinsShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. e.l.f. CosmeticsShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Yves Saint LaurentShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

+7 more

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yves Saint Laurent was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. SHEGLAM–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Yves Saint Laurent compared with other lip oil brands worldwide?

Yves Saint Laurent against lip oil brands worldwide, by month

Share of searches by month for Dior, Gisou, Clarins, e.l.f. Cosmetics, Summer Fridays, NYX Professional Makeup, Yves Saint Laurent. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

  1. 1.Dior

    23.3%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  2. 2.Gisou

    23.3%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  3. 3.Clarins

    15.6%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  4. 4.e.l.f. Cosmetics

    15.6%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  5. 5.Summer Fridays

    10.4%

    Held 5th. 33.1K estimated branded searches, +82.9% vs prior month. Share +3.2 points.

  6. 6.NYX Professional Makeup

    5.7%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  7. 7.Yves Saint Laurent

    2.1%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.

  8. 8.Fenty Beauty

    1.7%

    Held 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

  9. 9.Charlotte Tilbury

    0.91%

    Held 9th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.2 points.

  10. 10.SHEGLAM

    0.6%

    Moved from 12th to 10th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  11. 11.Kosas

    0.5%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Milani

    0.5%

    Moved from 10th to 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

Yves Saint Laurent, Clarins and 7 other brands sell other things too, so only their searches that name this product count here, like “ysl lip oil”.

Compare popularity between Yves Saint Laurent and its closest rivals

Every comparison with Yves Saint Laurent

24 comparisons

How has branded search demand for Yves Saint Laurent changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Yves Saint Laurent worldwide fell from 1.5M to 1.2M.
  • Across the 12 months ending October 2026, Yves Saint Laurent rose from 8th to 7th among lip oil brands worldwide.

How did search popularity change for lip oil brands worldwide in October 2026?

6 changes

  1. In October 2026, Summer Fridays gained share of searches among lip oil brands worldwide, from 7.2% to 10.4%.

  2. In October 2026, Dior lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

  3. In October 2026, Gisou lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

  4. In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%.

  5. In October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide.

  6. In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide.

How are Yves Saint Laurent’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Yves Saint Laurent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ysl lip oil
  • yves saint laurent

How the Brand Demand Index is measured

Who owns Yves Saint Laurent?

Yves Saint Laurent is owned by Kering. Brandwave also tracks Bottega Veneta, Gucci and Saint Laurent, owned by the same company, worldwide.

Do you work for Yves Saint Laurent? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Yves Saint Laurent compete?

Yves Saint Laurent is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fragrance brands2nd of 1516.5%Show ranking
Lip oil brands7th of 122.1%Shown above
Creator with pink hair and a pink jacket

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