NYX Professional Makeup vs Yves Saint Laurent:Which is more popular?
In October 2026, NYX Professional Makeup had more branded searches than Yves Saint Laurent among lip oil brands worldwide. NYX Professional Makeup had about 18,100 branded searches, while Yves Saint Laurent had 6,600. NYX Professional Makeup made up 5.7% of all lip oil brand searches we track, and Yves Saint Laurent accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about lip oil brands, NYX Professional Makeup appeared in four of the five answers and Yves Saint Laurent in one. NYX Professional Makeup was mentioned before Yves Saint Laurent in every answer that named either.
Who do people search for more?
NYX Professional Makeup, about 3 searches for every 1 for Yves Saint Laurent
Who does AI mention more?
NYX Professional Makeup, mentioned in 4 of 5 answers, Yves Saint Laurent in 1
Who does AI recommend more?
NYX Professional Makeup, named ahead of Yves Saint Laurent in 3 of 3 answers
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Top lip oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yves Saint Laurent was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NYX Professional Makeup was listed before Yves Saint Laurent in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip oil brands
5 answers
Asked ChatGPT
“Which lip oil should I buy?”
Asked ChatGPT
“What are the best lip oils?”
Asked ChatGPT
“What's the best lip oil for dry lips?”
Searched Google, AI Overview
“lip oil”
Searched Google, AI Overview
“best lip oil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is NYX Professional Makeup or Yves Saint Laurent more popular in search?
This chart shows how often people search Google for NYX Professional Makeup and Yves Saint Laurent by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, Yves Saint Laurent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dior | Gisou | Clarins | e.l.f. Cosmetics | Summer Fridays | NYX Professional Makeup | Yves Saint Laurent | Fenty Beauty | Charlotte Tilbury | SHEGLAM | Kosas | Milani |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.4% | 25.4% | 17% | 17% | 3.4% | 5.1% | 1.9% | 1.9% | 0.83% | 0.45% | 0.68% | 0.83% |
| Dec 2025 | 29.2% | 23.9% | 16% | 16% | 3.2% | 4.8% | 2.1% | 2.1% | 0.78% | 0.51% | 0.64% | 0.78% |
| Jan 2026 | 31.7% | 25.8% | 14.2% | 14.2% | 2.8% | 4.2% | 2.3% | 1.9% | 0.68% | 0.56% | 0.68% | 0.85% |
| Feb 2026 | 33.3% | 22.4% | 15% | 15% | 2.4% | 4.5% | 2.4% | 2% | 0.73% | 0.73% | 0.73% | 0.88% |
| Mar 2026 | 27.6% | 22.6% | 18.5% | 15.1% | 3.7% | 4.5% | 2.5% | 2.5% | 0.73% | 0.73% | 0.88% | 0.73% |
| Apr 2026 | 25.2% | 25.2% | 20.6% | 13.8% | 2.3% | 5% | 2.3% | 2.3% | 0.65% | 0.82% | 0.99% | 0.82% |
| May 2026 | 27.6% | 22.6% | 18.5% | 15.1% | 2.5% | 5.5% | 2.5% | 2.5% | 0.71% | 0.9% | 0.9% | 0.71% |
| Jun 2026 | 30.2% | 24.7% | 16.5% | 13.5% | 2.7% | 4.9% | 2.2% | 1.8% | 0.78% | 0.98% | 0.98% | 0.65% |
| Jul 2026 | 27.4% | 27.4% | 15% | 15% | 2.4% | 5.5% | 2.4% | 1.6% | 0.89% | 0.59% | 0.7% | 0.89% |
| Aug 2026 | 27% | 27% | 14.8% | 14.8% | 3.6% | 5.4% | 2.4% | 1.6% | 0.88% | 0.69% | 0.69% | 1.1% |
| Sep 2026 | 23.9% | 23.9% | 16% | 16% | 7.2% | 5.9% | 2.6% | 1.7% | 0.75% | 0.63% | 0.63% | 0.75% |
| Oct 2026 | 23.3% | 23.3% | 15.6% | 15.6% | 10.4% | 5.7% | 2.1% | 1.7% | 0.91% | 0.6% | 0.5% | 0.5% |
NYX Professional Makeup and Yves Saint Laurent sell other things too, so only their searches that name this product count here, like “nyx lip oil”.
How has branded search for NYX Professional Makeup and Yves Saint Laurent changed worldwide over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Yves Saint Laurent in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip oil brands worldwide moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending October 2026, Yves Saint Laurent’s share of searches among lip oil brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for lip oil brands worldwide in October 2026?
2 changes
In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%.
Estimated monthly branded searches for NYX Professional Makeup worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in October 2026.
How are NYX Professional Makeup’s and Yves Saint Laurent’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NYX Professional Makeup
1 branded search term
- nyx lip oil
Yves Saint Laurent
1 branded search term
- ysl lip oil
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