e.l.f. Cosmetics vs Gisou:Which is more popular?
In October 2026, Gisou had more branded searches than e.l.f. Cosmetics among lip oil brands worldwide. Gisou had about 74,000 branded searches, while e.l.f. Cosmetics had 49,500. Gisou made up 23.3% of all lip oil brand searches we track, and e.l.f. Cosmetics accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about lip oil brands, e.l.f. Cosmetics and Gisou each appeared in two of the five answers. e.l.f. Cosmetics and Gisou were each mentioned first in one of the two answers that named either.
Who do people search for more?
Gisou, about 49% more searches than e.l.f. Cosmetics
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top lip oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, e.l.f. Cosmetics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gisou was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. e.l.f. Cosmetics and Gisou were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip oil brands
5 answers
Asked ChatGPT
“Which lip oil should I buy?”
Asked ChatGPT
“What are the best lip oils?”
Asked ChatGPT
“What's the best lip oil for dry lips?”
Searched Google, AI Overview
“lip oil”
Searched Google, AI Overview
“best lip oil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is e.l.f. Cosmetics or Gisou more popular in search?
This chart shows how often people search Google for e.l.f. Cosmetics and Gisou by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gisou, e.l.f. Cosmetics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dior | Gisou | Clarins | e.l.f. Cosmetics | Summer Fridays | NYX Professional Makeup | Yves Saint Laurent | Fenty Beauty | Charlotte Tilbury | SHEGLAM | Kosas | Milani |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.4% | 25.4% | 17% | 17% | 3.4% | 5.1% | 1.9% | 1.9% | 0.83% | 0.45% | 0.68% | 0.83% |
| Dec 2025 | 29.2% | 23.9% | 16% | 16% | 3.2% | 4.8% | 2.1% | 2.1% | 0.78% | 0.51% | 0.64% | 0.78% |
| Jan 2026 | 31.7% | 25.8% | 14.2% | 14.2% | 2.8% | 4.2% | 2.3% | 1.9% | 0.68% | 0.56% | 0.68% | 0.85% |
| Feb 2026 | 33.3% | 22.4% | 15% | 15% | 2.4% | 4.5% | 2.4% | 2% | 0.73% | 0.73% | 0.73% | 0.88% |
| Mar 2026 | 27.6% | 22.6% | 18.5% | 15.1% | 3.7% | 4.5% | 2.5% | 2.5% | 0.73% | 0.73% | 0.88% | 0.73% |
| Apr 2026 | 25.2% | 25.2% | 20.6% | 13.8% | 2.3% | 5% | 2.3% | 2.3% | 0.65% | 0.82% | 0.99% | 0.82% |
| May 2026 | 27.6% | 22.6% | 18.5% | 15.1% | 2.5% | 5.5% | 2.5% | 2.5% | 0.71% | 0.9% | 0.9% | 0.71% |
| Jun 2026 | 30.2% | 24.7% | 16.5% | 13.5% | 2.7% | 4.9% | 2.2% | 1.8% | 0.78% | 0.98% | 0.98% | 0.65% |
| Jul 2026 | 27.4% | 27.4% | 15% | 15% | 2.4% | 5.5% | 2.4% | 1.6% | 0.89% | 0.59% | 0.7% | 0.89% |
| Aug 2026 | 27% | 27% | 14.8% | 14.8% | 3.6% | 5.4% | 2.4% | 1.6% | 0.88% | 0.69% | 0.69% | 1.1% |
| Sep 2026 | 23.9% | 23.9% | 16% | 16% | 7.2% | 5.9% | 2.6% | 1.7% | 0.75% | 0.63% | 0.63% | 0.75% |
| Oct 2026 | 23.3% | 23.3% | 15.6% | 15.6% | 10.4% | 5.7% | 2.1% | 1.7% | 0.91% | 0.6% | 0.5% | 0.5% |
e.l.f. Cosmetics sells other things too, so only its searches that name this product count here, like “elf lip oil”.
How has branded search for e.l.f. Cosmetics and Gisou changed worldwide over the last 12 months?
3 findings
- Gisou was ahead of e.l.f. Cosmetics in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip oil brands worldwide moved from 17% to 15.6%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 12 months ending October 2026, Gisou’s share of searches among lip oil brands worldwide moved from 25.4% to 23.3%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for lip oil brands worldwide in October 2026?
2 changes
In October 2026, Gisou lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.
Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in October 2026.
How are e.l.f. Cosmetics’ and Gisou’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using e.l.f. Cosmetics’ and Gisou’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
e.l.f. Cosmetics
1 branded search term
- elf lip oil
Gisou
1 branded search term
- gisou lip oil
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