Brandwave

How popular isKosas?

In October 2026, people searched for Kosas by name about 75,600 times worldwide, a 45.5% decrease from the previous year. These searches made up 0.5% of all global lip oil brand searches, placing Kosas 11th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about lip oil brands, Kosas did not appear in any of the answers.

Search and AI answers in October 2026

Kosas is the 11th most searched of 12 competitors and not named in the AI answers we collected.

  1. DiorShare of searches 23.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. GisouShare of searches 23.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ClarinsShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. e.l.f. CosmeticsShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. KosasShare of searches 0.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kosas did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. +2 more
  9. SHEGLAM–
  10. Kosas–
  11. Milani–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kosas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Kosas compared with other lip oil brands worldwide?

Kosas against lip oil brands worldwide, by month

Share of searches by month for Dior, Gisou, Clarins, e.l.f. Cosmetics, Summer Fridays, NYX Professional Makeup, Yves Saint Laurent, Kosas. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

  1. 1.Dior

    23.3%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  2. 2.Gisou

    23.3%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  3. 3.Clarins

    15.6%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  4. 4.e.l.f. Cosmetics

    15.6%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.5 points.

  5. 5.Summer Fridays

    10.4%

    Held 5th. 33.1K estimated branded searches, +82.9% vs prior month. Share +3.2 points.

  6. 6.NYX Professional Makeup

    5.7%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  7. 7.Yves Saint Laurent

    2.1%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.

  8. 8.Fenty Beauty

    1.7%

    Held 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

  9. 9.Charlotte Tilbury

    0.91%

    Held 9th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.2 points.

  10. 10.SHEGLAM

    0.6%

    Moved from 12th to 10th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  11. 11.Kosas

    0.5%

    Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Milani

    0.5%

    Moved from 10th to 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

Kosas, Clarins and 7 other brands sell other things too, so only their searches that name this product count here, like “kosas lip oil”.

Compare popularity between Kosas and its closest rivals

Every comparison with Kosas

45 comparisons

How has branded search demand for Kosas changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Kosas worldwide fell from 139K to 75.6K.
  • Across the 12 months ending October 2026, Kosas’ share of searches among lip oil brands worldwide held steady, from 0.68% to 0.5%.

How did search popularity change for lip oil brands worldwide in October 2026?

6 changes

  1. In October 2026, Summer Fridays gained share of searches among lip oil brands worldwide, from 7.2% to 10.4%.

  2. In October 2026, Dior lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

  3. In October 2026, Gisou lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

  4. In October 2026, Yves Saint Laurent lost share of searches among lip oil brands worldwide, from 2.6% to 2.1%.

  5. In October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide.

  6. In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide.

How are Kosas’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kosas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kosas
  • kosas lip oil

Do you work for Kosas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kosas compete?

Kosas is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands21st of 280.71%Show ranking
Clean makeup brands7th of 127.3%Show ranking
Lip oil brands11th of 120.5%Shown above
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