Brandwave

How popular isKosas?

In October 2026, people searched for Kosas by name about 75,600 times worldwide, a 45.5% decrease from the previous year. These searches made up 7.3% of all global clean makeup brand searches, placing Kosas seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about clean makeup brands, Kosas appeared in three of the five answers and was the sixth most recommended of the 12.

Search and AI answers in October 2026

Kosas is the seventh most searched of 12 competitors and the sixth most recommended in the AI answers we collected.

  1. Jones RoadShare of searches 16.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SaieShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Tower 28Share of searches 16.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Westman AtelierShare of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KosasShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+7 more

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Top clean makeup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kosas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kosas is the sixth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ILIA1st
  2. Merit2nd
  3. Saie3rd
  4. Tower 284th
  5. RMS Beauty5th
  6. Kosas6th
  7. Well People7th
  8. bareMinerals8th
  9. Jones Road–
  10. Westman Atelier–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Merit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ILIA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kosas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RMS Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Well People3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tower 282 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bareMinerals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westman Atelier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about clean makeup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Kosas compared with other clean makeup brands worldwide?

Kosas against clean makeup brands worldwide, by month

Share of searches by month for Jones Road, Saie, Tower 28, Westman Atelier, bareMinerals, Merit, Kosas, RMS Beauty, ILIA. The figures are in the table below the chart.

View monthly share of searches table
MonthJones RoadSaieTower 28Westman AtelierbareMineralsMeritKosasRMS BeautyILIAEre PerezWell PeopleKjaer Weis
Nov 202513.6%16.7%13.6%9.2%13.6%13.6%9.2%5%3.4%1.2%0.45%0.45%
Dec 202514.2%17.3%14.2%9.5%14.2%11.6%7.8%6.4%2.8%1%0.46%0.46%
Jan 202615.4%15.4%15.4%10.3%12.6%10.3%8.5%6.9%3.1%1.1%0.5%0.5%
Feb 202614.2%14.2%14.2%11.6%14.2%11.6%7.8%6.4%3.5%1.3%0.69%0.46%
Mar 202614.7%12%14.7%12%14.7%12%8.1%6.6%3%1.1%0.59%0.48%
Apr 202615.5%12.7%15.5%12.7%12.7%10.3%8.5%6.9%3.1%1.1%0.62%0.51%
May 202616.1%13.2%16.1%10.7%13.2%8.8%8.8%5.9%4.8%1.2%0.53%0.53%
Jun 202614.3%14.3%17.5%9.6%14.3%9.6%9.6%5.3%2.9%1.6%0.57%0.47%
Jul 202614.6%14.6%17.8%11.9%11.9%9.8%8%6.5%2.4%1.3%0.58%0.58%
Aug 202614.1%14.1%17.2%14.1%11.5%9.4%9.4%5.2%2.8%1.3%0.56%0.46%
Sep 202617.4%11.6%17.4%14.3%11.6%9.6%7.8%5.2%2.9%1.3%0.46%0.46%
Oct 202616.2%16.2%16.2%13.3%10.8%10.8%7.3%4.9%2.2%1.2%0.53%0.43%

  1. 1.Jones Road

    16.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Saie

    16.2%

    Moved from 5th to 2nd. 165K estimated branded searches, +50% vs prior month. Share +4.6 points.

  3. 3.Tower 28

    16.2%

    Moved from 2nd to 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Westman Atelier

    13.3%

    Moved from 3rd to 4th. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.bareMinerals

    10.8%

    Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Merit

    10.8%

    Held 6th. 110K estimated branded searches, +21.5% vs prior month. Share +1.3 points.

  7. 7.Kosas

    7.3%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  8. 8.RMS Beauty

    4.9%

    Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.ILIA

    2.2%

    Held 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  10. 10.Ere Perez

    1.2%

    Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Well People

    0.53%

    Moved from 12th to 11th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  12. 12.Kjaer Weis

    0.43%

    Moved from 11th to 12th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kosas and its closest rivals

Every comparison with Kosas

45 comparisons

How has branded search demand for Kosas changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Kosas worldwide fell from 139K to 75.6K.
  • Across the 12 months ending October 2026, Kosas’ share of searches among clean makeup brands worldwide decreased from 9.2% to 7.3%.
  • Across the 12 months ending October 2026, Kosas’ share of searches among clean makeup brands worldwide peaked at 9.6% in June 2026 and was lowest at 7.3% in October 2026.
  • Across the 12 months ending October 2026, Kosas fell from 6th to 7th among clean makeup brands worldwide.

How did search popularity change for clean makeup brands worldwide in October 2026?

6 changes

  1. In October 2026, Saie overtook Tower 28 and 2 others to rank 2nd among clean makeup brands worldwide, with 16.2% of the searches.

  2. In October 2026, Merit gained share of searches among clean makeup brands worldwide, from 9.6% to 10.8%.

  3. In October 2026, Jones Road lost share of searches among clean makeup brands worldwide, from 17.4% to 16.2%.

  4. In October 2026, Tower 28 lost share of searches among clean makeup brands worldwide, from 17.4% to 16.2%.

  5. In October 2026, Westman Atelier lost share of searches among clean makeup brands worldwide, from 14.3% to 13.3%.

  6. In October 2026, bareMinerals lost share of searches among clean makeup brands worldwide, from 11.6% to 10.8%.

How are Kosas’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kosas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kosas
  • kosas lip oil

Do you work for Kosas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kosas compete?

Kosas is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Makeup and cosmetics brands21st of 280.71%Show ranking
Clean makeup brands7th of 127.3%Shown above
Lip oil brands11th of 120.5%Show ranking
Creator with pink hair and a pink jacket

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