Kosas vs NYX Professional Makeup:Which is searched more?
In September 2026, Kosas and NYX Professional Makeup were level on Share of Search among makeup and cosmetics brands worldwide, with an estimated 74K versus 75.3K branded searches, at 0.95% and 0.97% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kosas or NYX Professional Makeup?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NYX Professional Makeup, Kosas. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Hourglass | Huda Beauty | Rare Beauty | Fenty Beauty | L'Oréal Paris | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Revlon | e.l.f. Cosmetics | Kylie Cosmetics | NYX Professional Makeup | Kosas |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 12.3% | 10.1% | 5.5% | 10.1% | 8.3% | 6.8% | 3% | 3.7% | 2.5% | 3.7% | 2.5% | 2.5% | 2% | 5.5% | 0.79% | 0.91% |
| Nov 2025 | 19.9% | 10.9% | 6% | 4% | 24.3% | 7.3% | 4.9% | 1.8% | 2.7% | 2.7% | 2.7% | 1.8% | 1.5% | 1.2% | 2.2% | 0.55% | 0.8% |
| Dec 2025 | 23.5% | 12.9% | 8.6% | 4.7% | 8.6% | 8.6% | 5.8% | 2.6% | 3.2% | 2.6% | 3.2% | 2.6% | 2.1% | 1.7% | 2.6% | 0.79% | 0.78% |
| Jan 2026 | 15.3% | 10.2% | 8.4% | 5.6% | 12.4% | 8.4% | 5.6% | 3.8% | 3.8% | 2.5% | 3.1% | 3.1% | 2.5% | 1.7% | 6.9% | 0.91% | 0.92% |
| Feb 2026 | 15% | 12.3% | 10.1% | 5.5% | 10.1% | 8.3% | 6.8% | 3% | 3% | 2.5% | 3% | 2.5% | 2.5% | 1.7% | 6.8% | 0.93% | 0.91% |
| Mar 2026 | 17.3% | 14.1% | 9.5% | 6.3% | 7.8% | 7.8% | 6.3% | 3.5% | 3.5% | 3.5% | 3.5% | 2.8% | 2.3% | 1.9% | 2.8% | 0.91% | 1% |
| Apr 2026 | 15.7% | 12.9% | 10.6% | 7.1% | 8.7% | 8.7% | 7.1% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.6% | 2.1% | 2.1% | 0.97% | 1.2% |
| May 2026 | 14.8% | 12.1% | 10% | 6.7% | 8.2% | 6.7% | 5.5% | 3% | 3% | 3% | 8.2% | 2.4% | 2.4% | 2.4% | 4.5% | 0.91% | 1.1% |
| Jun 2026 | 17.3% | 11.7% | 11.7% | 6.4% | 7.8% | 6.4% | 5.2% | 3.5% | 3.5% | 2.8% | 3.5% | 2.8% | 2.3% | 2.3% | 5.2% | 1% | 1.3% |
| Jul 2026 | 19.6% | 10.8% | 10.8% | 5.9% | 8.8% | 8.8% | 5.9% | 3.2% | 3.2% | 2.6% | 3.2% | 3.2% | 2.6% | 2.2% | 2.2% | 0.98% | 0.97% |
| Aug 2026 | 19.5% | 10.7% | 10.7% | 5.8% | 10.7% | 7.1% | 5.8% | 3.2% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 0.98% | 1.2% |
| Sep 2026 | 19.2% | 10.6% | 10.6% | 8.6% | 8.6% | 7.1% | 5.8% | 3.9% | 3.2% | 3.2% | 3.2% | 2.6% | 2.6% | 2.1% | 2.1% | 0.97% | 0.95% |
How has the Kosas and NYX Professional Makeup comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending September 2026: NYX Professional Makeup took it in December 2025, Kosas took it in January 2026, NYX Professional Makeup took it in February 2026, Kosas took it in March 2026, NYX Professional Makeup took it in July 2026, Kosas took it in August 2026, NYX Professional Makeup took it in September 2026.
- Across the 12 months ending September 2026, Kosas’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.91% to 0.95%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.79% to 0.97%, and its estimated monthly branded searches moved from 78.6K to 75.3K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
In September 2026, NYX Professional Makeup rose from 18th to 17th among makeup and cosmetics brands worldwide.
In September 2026, Kosas fell from 17th to 18th among makeup and cosmetics brands worldwide.
Other head-to-heads among makeup and cosmetics brands
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- Estée Lauder vs Hourglass: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Kosas’ and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kosas
1 branded search term
- kosas
NYX Professional Makeup
2 branded search terms
- nyx makeup
- nyx professional makeup
Put your own brand in this comparison
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