Kjaer Weis vs Kosas:Which is more popular?
In October 2026, Kosas had more branded searches than Kjaer Weis among clean makeup brands worldwide. Kosas had about 74,000 branded searches, while Kjaer Weis had 4,400. Kosas made up 7.3% of all clean makeup brand searches we track, and Kjaer Weis accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about clean makeup brands, Kosas appeared in three of the five answers and Kjaer Weis in none.
Who do people search for more?
Kosas, about 17 searches for every 1 for Kjaer Weis
Who does AI mention more?
Kosas, mentioned in 3 of 5 answers, Kjaer Weis in 0
Who does AI recommend more?
Kosas, the only one of the two named
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Top clean makeup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kosas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kjaer Weis did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ILIA1st
Merit2nd
Saie3rd
Tower 284th
RMS Beauty5th- Kosas6th
Well People7th
bareMinerals8th
Jones Road–- +2 more
Kjaer Weis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Merit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ILIA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kosas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RMS Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Well People3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tower 282 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- bareMinerals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jones Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kjaer Weis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clean makeup brands
5 answers
Asked ChatGPT
“Which clean makeup brand should I buy?”
Asked ChatGPT
“What are the best clean makeup brands?”
Asked ChatGPT
“What's the best clean makeup for sensitive skin?”
Searched Google, AI Overview
“clean makeup”
Searched Google, AI Overview
“non toxic makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Kjaer Weis or Kosas more popular in search?
This chart shows how often people search Google for Kjaer Weis and Kosas by name. Each line represents a brand's share of searches for all 12 clean makeup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kosas, Kjaer Weis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jones Road | Saie | Tower 28 | Westman Atelier | bareMinerals | Merit | Kosas | RMS Beauty | ILIA | Ere Perez | Well People | Kjaer Weis |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 13.6% | 16.7% | 13.6% | 9.2% | 13.6% | 13.6% | 9.2% | 5% | 3.4% | 1.2% | 0.45% | 0.45% |
| Dec 2025 | 14.2% | 17.3% | 14.2% | 9.5% | 14.2% | 11.6% | 7.8% | 6.4% | 2.8% | 1% | 0.46% | 0.46% |
| Jan 2026 | 15.4% | 15.4% | 15.4% | 10.3% | 12.6% | 10.3% | 8.5% | 6.9% | 3.1% | 1.1% | 0.5% | 0.5% |
| Feb 2026 | 14.2% | 14.2% | 14.2% | 11.6% | 14.2% | 11.6% | 7.8% | 6.4% | 3.5% | 1.3% | 0.69% | 0.46% |
| Mar 2026 | 14.7% | 12% | 14.7% | 12% | 14.7% | 12% | 8.1% | 6.6% | 3% | 1.1% | 0.59% | 0.48% |
| Apr 2026 | 15.5% | 12.7% | 15.5% | 12.7% | 12.7% | 10.3% | 8.5% | 6.9% | 3.1% | 1.1% | 0.62% | 0.51% |
| May 2026 | 16.1% | 13.2% | 16.1% | 10.7% | 13.2% | 8.8% | 8.8% | 5.9% | 4.8% | 1.2% | 0.53% | 0.53% |
| Jun 2026 | 14.3% | 14.3% | 17.5% | 9.6% | 14.3% | 9.6% | 9.6% | 5.3% | 2.9% | 1.6% | 0.57% | 0.47% |
| Jul 2026 | 14.6% | 14.6% | 17.8% | 11.9% | 11.9% | 9.8% | 8% | 6.5% | 2.4% | 1.3% | 0.58% | 0.58% |
| Aug 2026 | 14.1% | 14.1% | 17.2% | 14.1% | 11.5% | 9.4% | 9.4% | 5.2% | 2.8% | 1.3% | 0.56% | 0.46% |
| Sep 2026 | 17.4% | 11.6% | 17.4% | 14.3% | 11.6% | 9.6% | 7.8% | 5.2% | 2.9% | 1.3% | 0.46% | 0.46% |
| Oct 2026 | 16.2% | 16.2% | 16.2% | 13.3% | 10.8% | 10.8% | 7.3% | 4.9% | 2.2% | 1.2% | 0.53% | 0.43% |
How has branded search for Kjaer Weis and Kosas changed worldwide over the last 12 months?
3 findings
- Kosas was ahead of Kjaer Weis in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kjaer Weis’ share of searches among clean makeup brands worldwide moved from 0.45% to 0.43%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending October 2026, Kosas’ share of searches among clean makeup brands worldwide moved from 9.2% to 7.3%, and its estimated monthly branded searches moved from 135K to 74K.
How did search popularity change for clean makeup brands worldwide in October 2026?
2 changes
In October 2026, Kosas lost share of searches among clean makeup brands worldwide, from 7.8% to 7.3%.
In October 2026, Kjaer Weis fell from 11th to 12th among clean makeup brands worldwide.
How are Kjaer Weis’ and Kosas’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kjaer Weis’ and Kosas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kjaer Weis
1 branded search term
- kjaer weis
Kosas
1 branded search term
- kosas
Other head-to-heads among clean makeup brands
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