Brandwave

Fenty Beauty vs Kosas:Which is more popular?

In October 2026, Fenty Beauty had more branded searches than Kosas among lip oil brands worldwide. Fenty Beauty had about 5,400 branded searches, while Kosas had 1,600. Fenty Beauty made up 1.7% of all lip oil brand searches we track, and Kosas accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about lip oil brands, neither Fenty Beauty nor Kosas appeared in any of the five answers.

Among lip oil brands worldwide in October 2026

Who do people search for more?

Fenty Beauty, about 3 searches for every 1 for Kosas

Fenty Beauty 5.4K searchesKosas 1.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Fenty Beauty in 0 of 5Kosas in 0 of 5

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Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Fenty Beauty nor Kosas showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. +1 more
  11. Kosas–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kosas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Fenty Beauty or Kosas more popular in search?

This chart shows how often people search Google for Fenty Beauty and Kosas by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.

Fenty Beauty and Kosas among lip oil brands worldwide, by month

Share of searches by month for Fenty Beauty, Kosas. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

Fenty Beauty and Kosas sell other things too, so only their searches that name this product count here, like “fenty lip oil”.

How has branded search for Fenty Beauty and Kosas changed worldwide over the last 12 months?

3 findings
  • Fenty Beauty was ahead of Kosas in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Fenty Beauty’s share of searches among lip oil brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
  • Across the 12 months ending October 2026, Kosas’ share of searches among lip oil brands worldwide moved from 0.68% to 0.5%, and its estimated monthly branded searches moved from 3.6K to 1.6K.

How did search popularity change for lip oil brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Kosas worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in October 2026.

  2. Estimated monthly branded searches for Fenty Beauty worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in October 2026.

How are Fenty Beauty’s and Kosas’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fenty Beauty’s and Kosas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fenty Beauty

1 branded search term

  • fenty lip oil

Kosas

1 branded search term

  • kosas lip oil

How the Brand Demand Index is measured

Other head-to-heads among lip oil brands

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