Brandwave

Dior vs Summer Fridays:Which is more popular?

In October 2026, Dior had more branded searches than Summer Fridays among lip oil brands worldwide. Dior had about 74,000 branded searches, while Summer Fridays had 33,100. Dior made up 23.3% of all lip oil brand searches we track, and Summer Fridays accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about lip oil brands, Dior appeared in all five answers and Summer Fridays in none.

Among lip oil brands worldwide in October 2026

Who do people search for more?

Dior, about 2 searches for every 1 for Summer Fridays

Dior 74K searchesSummer Fridays 33.1K searches

Who does AI mention more?

Dior, mentioned in every answer we collected

Dior in 5 of 5Summer Fridays in 0 of 5

Who does AI recommend more?

Dior, the only one of the two named

Dior first in 4Summer Fridays never named

Follow Dior vs Summer Fridays and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top lip oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dior appeared in all five answers. Summer Fridays did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Dior2nd
  3. Clarins3rd
  4. Gisou4th
  5. e.l.f. Cosmetics5th
  6. Summer Fridays–
  7. Yves Saint Laurent–
  8. Fenty Beauty–
  9. Charlotte Tilbury–
  10. SHEGLAM–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dior5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clarins4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gisou2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f. Cosmetics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yves Saint Laurent1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milani1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Summer Fridays0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fenty Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about lip oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Dior or Summer Fridays more popular in search?

This chart shows how often people search Google for Dior and Summer Fridays by name. Each line represents a brand's share of searches for all 12 lip oil brands we track, month by month, from English-language searches worldwide.

Dior and Summer Fridays among lip oil brands worldwide, by month

Share of searches by month for Dior, Summer Fridays. The figures are in the table below the chart.

View monthly share of searches table
MonthDiorGisouClarinse.l.f. CosmeticsSummer FridaysNYX Professional MakeupYves Saint LaurentFenty BeautyCharlotte TilburySHEGLAMKosasMilani
Nov 202525.4%25.4%17%17%3.4%5.1%1.9%1.9%0.83%0.45%0.68%0.83%
Dec 202529.2%23.9%16%16%3.2%4.8%2.1%2.1%0.78%0.51%0.64%0.78%
Jan 202631.7%25.8%14.2%14.2%2.8%4.2%2.3%1.9%0.68%0.56%0.68%0.85%
Feb 202633.3%22.4%15%15%2.4%4.5%2.4%2%0.73%0.73%0.73%0.88%
Mar 202627.6%22.6%18.5%15.1%3.7%4.5%2.5%2.5%0.73%0.73%0.88%0.73%
Apr 202625.2%25.2%20.6%13.8%2.3%5%2.3%2.3%0.65%0.82%0.99%0.82%
May 202627.6%22.6%18.5%15.1%2.5%5.5%2.5%2.5%0.71%0.9%0.9%0.71%
Jun 202630.2%24.7%16.5%13.5%2.7%4.9%2.2%1.8%0.78%0.98%0.98%0.65%
Jul 202627.4%27.4%15%15%2.4%5.5%2.4%1.6%0.89%0.59%0.7%0.89%
Aug 202627%27%14.8%14.8%3.6%5.4%2.4%1.6%0.88%0.69%0.69%1.1%
Sep 202623.9%23.9%16%16%7.2%5.9%2.6%1.7%0.75%0.63%0.63%0.75%
Oct 202623.3%23.3%15.6%15.6%10.4%5.7%2.1%1.7%0.91%0.6%0.5%0.5%

How has branded search for Dior and Summer Fridays changed worldwide over the last 12 months?

3 findings
  • Dior was ahead of Summer Fridays in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Dior’s share of searches among lip oil brands worldwide moved from 25.4% to 23.3%, and its estimated monthly branded searches moved from 135K to 74K.
  • Across the 12 months ending October 2026, Summer Fridays’ share of searches among lip oil brands worldwide moved from 3.4% to 10.4%, and its estimated monthly branded searches moved from 18.1K to 33.1K.

How did search popularity change for lip oil brands worldwide in October 2026?

2 changes

  1. In October 2026, Summer Fridays gained share of searches among lip oil brands worldwide, from 7.2% to 10.4%.

  2. In October 2026, Dior lost share of searches among lip oil brands worldwide, from 23.9% to 23.3%.

How are Dior’s and Summer Fridays’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dior’s and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dior

1 branded search term

  • dior lip oil

Summer Fridays

1 branded search term

  • summer fridays lip oil

How the Brand Demand Index is measured

Other head-to-heads among lip oil brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free